Elephant House enhances ‘Light’ range with sugar-free thirst quenchers
Friday, 26 July 2013 12:47
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Elephant House Orange Crush Light, Elephant House Lemonade Light and Elephant House Cream Soda Light are the three new flavours to join EGB Light and KIK Cola Light, thus enhancing the ‘Light’ range of soft drinks from local beverage giant Elephant House.
Manufactured using sweeteners approved by local authorities as well as the US Food and Drug Administration, the Elephant House Light range gives health and weight conscious consumers the chance to enjoy their favourite flavours without any restrictions.
These drinks are sugar-free and contain zero calories, while maintaining the much-loved and eagerly sought-after flavours. Hence Elephant House Orange Crush Light, Elephant House Lemonade Light and Elephant House Cream Soda Light were selected for their immense appeal throughout a wide cross section of consumers, giving them endless enjoyment.
Furthermore Elephant House is the first local soft drink brand to introduce these flavours in sugar-free variants. This product is available in all leading supermarkets and “A” grade retail outlets.
“Elephant House, the largest player in the local soft drinks market always seeks ways and means of addressing the consumer’s needs through innovation. This is why we introduced Elephant House Orange Crush Light, Elephant House Lemonade Light and Elephant House Cream Soda Light at the same price as the regular, which is Rs. 100 per 500ml PET bottle. Consumers seeking the sugar-free option can look out for the distinctive ‘Light’ label along with the white cap/lid,” said Chandima Perera, Head of Beverages at Ceylon Cold Stores (Elephant House) and Vice President of John Keells Holdings PLC.
