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Thursday, 11 July 2013 01:53 - - {{hitsCtrl.values.hits}}
Panel discussion In addition to Australian National University Professor of Economics Dr. Premachandra Athukorala and Institute of Policy Studies Executive Director Dr. Saman Kelegama, the panel discussion that followed the presentation consisted of Tea Exporters Association Secretary General Niraj de Mel, hSenid Software International CEO Dinesh Saparamadu, Joint Apparel Association Forum Secretary General Tuli Cooray and Hayleys Senior Economist/Strategic Business Development Deshal de Mel, and was moderated by Ceylon Chamber of Commerce Past Chairman Dr. Anura Ekanayake Q: It was said that declining or lack of world demand should not be taken as an excuse and that non-tariff barriers should not be taken as an excuse. There is an interesting parallel in the two statements – could you comment on this? Athukorala: My statement is entirely based on experience. Think about export takeoff in Taiwan and Korea during the worst period in the global market. It is a supply side issue – Chinese products are more tradeable and India has grown in trade liberalisation as well. Naturally, FTAs are the second best alternative, the first is unilateral liberalisation. In 2006, the WTO came up with IT agreements – the biggest WTO achievement because electronic trade, which is about 30% of world trade, is covered and it is virtually duty free. If you want to get into electronics, you have to be a signatory to this agreement. The next point is that the impact of an IT agreement is product specific because there are draconian rules of origin. FTA is a misnomer because there are rules of origin attached to it – it’s not free. When it comes to import dependent industries, FTAs have done no good to world trade expansion. Q:It was said that a lot can be learned from value added agri food exports – what are your thoughts on promoting and deepening the share of value added food exports? Niraj de Mel: In the Budget of 2010, the President with a view to encouraging value added exports, increased the duty on bulk exports. In 2011 and 2012, value addition of tea exports has stagnated. We are still struggling at 33% to 36%. Ceylon Tea is about the most expensive in world. Internationalisation of food habits has resulted in multi origin packs around the world – Lipton Teas are a blend of teas because there is a price that a consumer can pay. Today, there are new producers producing tea whereas we are an aging producer with the highest cost of production. Deshal de Mel: It is necessary to move up in the value chain in everything that we do. With tea, we have been doing tea in a similar way for about a century. Sri Lanka is not a low cost manufacturing source – therefore, we cannot compete in low margin products with limited barriers to entry. We will have to manufacture products that are not easily replaceable and are harder to compete with. In the highest ends of the value chain of tea, you get flavours, essences and aromas that require far more levels of processing and these need to apply in lots of things that we do. If you take cinnamon, we still produce a fairly basic product and we need to amp this up but this requires investment. We can learn it ourselves and do it on a home-grown basis and that will take several decades, or go into partnership with countries that have the necessary linkages and technology and build from there. We talk about Sri Lankan exports, about tea, rubber and so on but we are also the world’s largest producers of fishing flies for instance. In both manufacturing and services, our location is our oldest advantage but that’s not enough. We need to ensure that value additions in transport and logistics are at the highest end of capability by looking at ports in Dubai and Singapore – we need to move to a high level area because we can’t compete in lower level exports. Q: Will import substitution industries reduce export sector growth? If so, how can Sri Lanka achieve export growth? Kelegama: We have basically debated this issue over the last five decades. The import substitution industry saves a dollar of foreign exchange and export industries earn a dollar of foreign exchange which is of far greater value than the import substitution industry saving a dollar, especially in a small industry. Fine, we can focus on certain import substitution industries but it should come automatically from the private sector and should not be forced by the Government. Ceylon Biscuits Ltd. started as an import substitution industry and is now exporting, reaping economies of scale. Import substitution should come from the incentive regime and should come from the private sector. Cooray: I think there are certain deviations to this. In the 1990s, we had 150 companies that were heavily protected through import substitution policies but the export orientation was disturbed and as a result exports couldn’t grow so the government took a bold decision to close the import substitution industry. The other side of the coin is that as a result of the expansion of the apparel sector, there were very sophisticated and proper quality conscious textile factories set up in this country which created import substitution. There were other sectors that engaged in import substitution for export inputs. Present import substitution is exploring the possibility of curtailing imports that are required for the export sector and are trying to create a quality conscious exporter. Q: What is your perspective on the growth of IT and software exports? Saparamadu: We are being called the silent revolution. The IT/BPO sector is the fifth largest exporter in the country, growing at double digit growth in employment and export growth. How do we go to the next level? How do we export services and more software products to different markets, not traditional markets like US and EU? hSenid exports 50% to Africa and the rest is to Asia and Asia Pacific including Australia. We see a lot of export statistics showing a dip but this industry has been growing. A lot of companies in Sri Lanka have been exporting to these countries without an FTA – the lack of FTA has not had a big impact on the IT sector. Cooray: We as an industry apparel started inventing the way forward through a strategic plan and the current plan dictates that organic growth for apparel production which will be US$ 4 billion, with an additional US$ 1 billion from the new business model which we are trying to create based on the hub concept enshrined in the Government’s policy agenda. The Finance Act No. 12 of 2013 will offer an opportunity for the exploitation of all the logistics strengths we have in this country which is the main element of business activity that has been undertaken in Singapore. Today, what we are trying to do is enter into a new era of business model, elevating the traditional model. Front end services provide the biggest amount of money in the apparel trade and we want to take it on along with transhipment consolidation, which was restricted to the apparel trade, can be undertaken and other sectors will also be able to enjoy move into a new era of business while maintaining the traditional manufacturing model. The FTA with India was a big fight but we got it but for the apparel industry it was merely a confidence building exercise because that quota will give us only a US$ 40 million turnover which is nothing. We took it up with the Indian authorities in order to create synergy between the region and export US$ 100 billion from the South Asian market. We want to expand the FTA more and without that, there is no business sense in focusing on India. Q: Sri Lanka’s currency appeared to be managed under a political agenda and is overvalued leading to non-competitive export pricing – what are your views? Should it be undervalued deliberately to stimulate exports? Athukorala: There is empirical evidence that undervaluation is better than overvaluation and naturally, there is cost involved. Sri Lanka’s ideal situation would be to avoid overvaluation – Thailand, Korea and China all use undervaluation as an export promotion device. |