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Spends over Rs. 20 m annually on CSR
Fashion Bug staff holding up the signage
Fashion Bug, one of Sri Lanka’s leading retail clothing stores with over 16 outlets island wide, continued their CSR activities with a project especially designed for World Environment Day, namely ‘Puruduwenna’.
As the name denotes, ‘Pruduwenna is all about teaching people to preserve the environment and to get into the habit of keeping the environment clean.
Name boards with messages related to environmental conservation such as ‘Plant a tree for future generations’, ‘Use the garbage bin for littering’, ‘Reduce the use of polythene’ and many other messages were installed under this project along the Bellanwila walking path. The purpose of this project was to inculcate the habit amongst the general public of protecting and preserving the environment we live in.
“Today the effects of global warming are amply displayed. Eroding coastal lines and all the effects of rapid urbanisation and fast growing industry which have escalated without consideration of the impact on the environment will soon make planet earth untenable unless each and every one of us plays our part. Fashion Bug has always prided itself on the fact that we are a responsible corporate citizen and this is just one of our many CSR initiatives,” said Fashion Bug Director Shabier Subian.
Ven. Prof. Dr. Bellanwila Wimalaratana Anunayake Thera, Former Mayor of Borelasgamuwa Aruna Priyashantha, Fashion Bug Ltd. Director Shabier Subian and Fashion Bug Ltd. Deputy General Manager Dr. S.H.M. Faraaz were among those who participated in and launched the program.
In addition, these sign boards were also displayed in all Fashion Bug outlets in a bid to create awareness among Fashion Bug’s many customers.
Fashion Bug annually spends over Rs. 20 million on CSR projects island-wide and are currently involved in maintaining ward number 17 – the maternity ward at the Ragama Hospital, whilst putting up their new direction boards as well. Fashion Bug is heavily involved in CSR activities encompassing sports, education, public services, etc with all 16 of their branches contributing to and participating in these initiatives.
