Global Mass Marketing unveils first Roca e’Studio in Sri Lanka

Tuesday, 4 March 2014 00:01 -     - {{hitsCtrl.values.hits}}

Giving Sri Lanka a feel of elegant European bathroom designs Roca has impressed Sri Lankan consumers by their state of the art bathroom spaces. Roca eStudio Colombo is the first-of-its-kind gallery in Sri Lanka and is poised to become part of Sri Lanka’s Roca legacy, Roca has its international network of Roca galleries which have already got a presence in London, Barcelona, Madrid, Lisbon and Shanghai. Being the market leader in Europe, Latin American, India, Russia, Middle East and Africa the global leader in bathroom spaces, gives an unforgettable bathroom experience to every lifestyle. The Ceramic World Report has recognised Roca as the number one company in the bathroom space and sanitary ware industry for 2011/12. Marking their presence in Sri Lanka six months ago Roca has brought the excellence and the state of art designs which have emerged from their core values being leadership, innovation, designs, sustainability and well being. Roca specialises in sanitary ware, facets, baths, shower trays, furniture units, spas, floor and wall tiles, kitchen sinks and wellness centres which includes bathrooms spaces for the disabled and children and other design to create spaces in your bathroom. Roca eStudio offers much more than a conventional sanitary-ware show room, we offer lifestyle and bathroom spaces. The unique designs of Roca which comes from world leading and prestigious design studios such as Benedito, Giugiaro, Schmidt and Lackner, have impressed people over the world which has resulted in creating a big demand for Roca’s bathroom spaces in the most emblematic locations. Roca is represented in the following; Beijing Olympic Village in China, 21st Century Tower in Dubai, Reflections at Keppel Bay Singapore, Emirates Headquarters, Durrat Al Bahrain in Bahrain and Delhi International Airport are some of the locations where Roca has made its presence proudly with cutting edge designs. The designs are also demanded by many world class hotels and more than 1,200 five, six and seven star hotels currently have Roca designs including the world famous Bora Bora Resort Hotels in French Polynesia, Rafayel on the Left Bank UK, Hotel Arcadia in Slovakia and Hotel La Gavina in Spain Roca which was established in Gava, Barcelona in 1917 has expanded its wings over the globe rising as a global giant that operates in 135 countries. With more 78 production centres in 18 countries, Roca employs over 21,000 individuals. Not only that, Roca has gone beyond their social responsibility and has embarked on a journey to save water. Roca is known as an environmentally friendly company which has even received several accolades as a top green company, while promoting the campaign ‘Save Water’ for the under privileged nations. Being one of the few companies in the sanitary ware industry who prioritise green concept of saving water, Roca has joined hands with the UNICEF and Oxfam to protect and generate the precious water resource. Their “We are Water” foundation is dedicated to provide clean drinking water to families in Asia and Africa. The company is also recognised as a zero waste organisation as they adopt a waste free industrial process. “We are proud to have Roca in Sri Lanka. It gives the Sri Lankan customer the elegant experience of European bathroom spaces, Roca eStudio will showcase the brand’s product innovations, and its philosophy and history. It should even be an interactive space that will enable discussions and make allowance people to be told about Roca’s commitment to society and environment,” said Global Mass Marketing Ltd. Chief Marketing Officer Shazly Oowise.

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