Holcim Lanka’s Sanstha Cement builds new strength with aggressive brand building campaign
Thursday, 16 January 2014 00:00
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Sanstha Cement holds the pride and privilege of being the preferred concrete brand of builders. Communicating the brand’s key outstanding attributes to the Sri Lankan construction stakeholders, Holcim Lanka embarked on a multimedia campaign. At a time when the nation is in resurgence and development is taking place across the country like never before, Holcim Sanstha will have great opportunities to contribute its best resources to build Sri Lanka. Holcim Lanka will launch its new campaign on 9 January 2014.
Vice President Marketing & Sales Nalin Karunaratne speaking at the event said: “In developing this campaign, the company followed a very scientific approach to identify key consumer insights. Further, the entire campaign was pre-tested prior to launch to ensure the right message was conveyed to the stakeholders.” As the pioneers in the cement industry, Sanstha Cement is perceived to be the best cement for concrete, brick laying and plastering, making it the first choice for industry professionals who recognise its universal qualities. Holcim customers can avail of an array of value added technical services to enhance their experience of using Sanstha. The Holcim Innovation and Application Centre offer technical advice on the best methods for use and application of Sanstha Cement. Holcim encourages key contractors and independent builders to avail themselves of this facility.
Holcim (Lanka) CEO Philippe Richart said: “As Sri Lanka’s construction sector embarks on building a new Sri Lanka, with enhanced infrastructure and other commercial and individual structures, Holcim is proud to be at the forefront of this nation building.”
Holcim has completed successful projects such as the Mattala Airport and the Kallady bridge, earning the trust of the nation. As a trusted supplier of cement for the last decade to Sri Lanka, Holcim is embedded in the hearts and minds of the people.
One in three homes in Sri Lanka uses Holcim, a profound testimonial of Holcim’s credentials in the marketplace. Holcim on a global platform has perfected its cement products over the last 100 years in its position as a clear market leader. Holcim offers guaranteed quality assurance, as the cement is tested at various stages during the manufacturing process to ascertain that its promise of high quality is maintained at all times, earning it the SLS mark from the Sri Lanka Standards Institution (SLSI). Holcim ‘Sanstha Cement’ is the only cement manufactured in Sri Lanka.
