Land Rover gears up for HSBC Colombo Fashion Week – Resort Wear

Friday, 12 September 2014 01:59 - - {{hitsCtrl.values.hits}}

Land Rover, the leading lifestyle automotive brand for the fashion conscious, has come aboard as partner for the annual HSBC Colombo Fashion Week – Resort Wear. This amazing one-week showcase in October has become one of the most anticipated events of the year in Sri Lanka and also in the region. “Land Rover always looks forward to the energy, excitement and amazing style that this event brings to Colombo. We are very pleased to once again partner with HSBC Colombo Fashion Week, a brand that shares the characteristics and values of our Land Rover vehicles, namely those of luxury, quality and presence,” said Sheran Fernando, Managing Director, SML Frontier Automotive. “HSBC Colombo Fashion Week has always maintained that its sole purpose is to create opportunities for local designers and to be the platform for brands that are synonymous with cutting edge quality and design. Hence Land Rover is an obvious partner,” said HSBC Colombo Fashion Week President Ajai Vir Singh. “Land Rover is the epitome of ingenuity, design and style. Thus it is a perfect partner to the HSBC Colombo Fashion Week, an event which is targeted at an elite group who understand and appreciate these values,” said Chandima Gooneratne, Marketing Manager, SML Frontier Automotive, at the press conference held this week at the Jetwing Blue Negombo. The HSBC Colombo Fashion Week Resort Show will held at the vibrant town of Negombo. The sun, sea and sand will provide the ideal location for the Resort Wear, as models will walk the ramp with waves in the background whilst being flagged by Land Rovers in their natural setting – outdoors.