Nestle’s Nestomalt enters chilled ready to drink wedge pack market

Thursday, 14 August 2014 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka mega brand and Nestlé Lanka’s flagship brand Nestomalt has announced the entrance of its chilled ready-to-drink (RTD) wedge pack into the market, offering on-the-go ‘tasty nutrition’ to its consumers.

“We’re very excited to launch our all new chilled Nestomalt RTD into the local market, following the success of our flagship brand Nestomalt over the years. This delicious malt drink has so far been consumed as a hot beverage; our chilled Nestomalt RTD gives our consumers yet another opportunity to experience the unique taste of Nestomalt on-the-go. Upon testing the product prior to its launch, we received positive and encouraging feedback from consumers, and we’re very optimistic that this new addition to our beverage portfolio will further strengthen the brand and be yet another success story,” said Nestlé Lanka PLC Asst. Vice President of Beverages Norman Kannangara. “Nestomalt caters to consumers with an active lifestyle and has, as a result gained wide popularity over the past few decades, maintaining clear market leadership in the malt beverage category throughout. It embodies our priority as a nutrition, health and wellness company to offer our consumers ‘tasty nutrition’ – products that not only taste good but which are also good for you. As a product that is uniquely Sri Lankan, we have great aspirations for this latest venture to further establish Nestomalt’s position within the industry,” said Nestlé Lanka PLC Managing Director Ganesan Ampalavanar. Bringing the golden goodness of malt, essential nutrients of milk and a complex of vitamin B’s and minerals, Nestomalt is the perfect blend of great taste and nutrition in one go. The newly launched chilled Nestomalt ready-to-drink is now available at all stores and supermarkets across Sri Lanka.