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Monday, 18 August 2014 00:02 - - {{hitsCtrl.values.hits}}
Singer makes a conscious effort to distribute products that support the health and wellbeing of consumers. The Singer LifeStraw Purifier is being promoted as an effective solution to filtering contaminated water, in conjunction with the Singer ‘Thirst for Life’ clean water public service campaign.
The high-capacity countertop Singer LifeStraw Purifier employs a multi-stage, chemical-free, ultra filtration technology that effectively removes viruses, bacteria, protozoa, cysts, turbidity and potential bad smells from untreated water, while retaining its beneficial minerals. Its gravity-powered energy source replaces an electrical input in order to save energy. With an 18-litre integrated safe storage chamber that holds nine litres of clean water, the long-lasting Singer LifeStraw Purifier allows for 4500 litres of water to be purified before replacing the cartridge.
According to statistics produced by the National Water Supply and Drainage Board in 2011, up to 3.5 million Sri Lankans are in harm’s way as they do not have access to clean water. A practical issue faced by many Sri Lankans is that the water sources themselves are contaminated with high chlorine levels, chemicals and discharge.
Access and affordability are key reasons why many Sri Lankans living in rural areas are deprived of a clean water solution.
Singer’s growing retail network, which currently stands at 410 outlets, in addition to a vast dealer network, reaches people from all walks of life to provide them with access to quality consumer durable products. The Singer LifeStraw Purifier is available at any Singer Plus, SISIL World, Singer Mega, Singer Homes outlet, and dealers islandwide.
Singer’s solution supports underprivileged communities as the Singer LifeStraw Purifier only requires a Rs. 8,199 investment (including a warranty) at the point of purchase. The technology also does not require electricity or gas while the purifying cartridge has a lifecycle that is three times longer than competitor products.
Rs. 100 of every Singer LifeStraw Purifier sold is directed towards the ‘Thirst for Life’ fund. The Fund is utilised to donate dialysis machines to hospitals that treat an excess of patients suffering from kidney diseases. Singer found that kidney diseases, invariably caused by consuming contaminated water, are rampant in Sri Lanka.
Singer thus uses its range of water purifiers and the ‘Thirst for Life’ campaign’ to counteract the dire effects of waterborne diseases and their crippling effect on Sri Lankan society. wThe Singer LifeStraw Purifier complies with stringent US Environmental Protection Agency requirements for household water treatments, and the World Health Organization standards for the ‘Highly Protective’ category of safe drinking water. LifeStraw was originally introduced in 2005 as an emergency response tool to filter water often contaminated following natural disasters. Today, LifeStraw is used for water filtration globally, and is a vital tool for some of the 780 million people in the world who don’t have ready access to safe drinking water.
The quick and easy purification solution built into the Singer LifeStraw Purifier lends itself to the portable usage of the product. Whether it is for a vacation or on a job or research placement, the Singer LifeStraw Purifier is the perfect solution when travelling to areas that do not have access to clean drinking water.
