Singer and Beko promise ‘Everyday Freshness’ with new refrigerator range

From left: Director Marketing Kumar Samarasinghe, Group CEO Asoka Pieris, Director Sales and Commercial Mahesh Wijewardene, Business Development Manager – White Goods Dhammika Wijesundara and Brand Manager – Beko Kumari Hiniduma from Singer Sri Lanka introduce the Beko ‘Everyday Freshness’ brand new Refrigerator range in Sri Lanka - Pic by Nirmala Dananjaya

Singer Sri Lanka PLC, the country’s premier consumer durables retailer introduced the latest Beko range of refrigerators to Sri Lanka at a ceremonial launch held at The Kingsbury, Colombo. The launch was attended by Singer Sri Lanka PLC Group CEO Asoka Pieris and Singer Sri Lanka PLC Director Marketing Kumar Samarasinghe.

The latest Beko Refrigerator range is set to protect the everyday freshness of food with most vital vitamins preserved to bring a wholesome of goodness to your entire family. The new refrigerator range is equipped with EverFresh+ technology which combines latest technology with unique features and modern designs. The new range is targeted to quench the thirst of everyday freshness of the Sri Lankan consumer, with unmatchable cooling solutions offered in line with its product promise ‘Everyday Freshness’.

Beko EverFresh+ technology, helps you to store your unused vegetables and fruits for a longer period instead of them been thrown away within just a few days. With Beko it can stay comfortably in a special crisper compartment for up to 30 days (tested by SGS, the world’s leading inspection, verification, testing and certification company). 

This feature allows to control the humidity precisely and to reduce condensation via air channels, temperature variations are minimised to keep fruits and vegetables crisp and fresh for up to three times longer than normal. This results in fresh, healthier and tastier food in your refrigerator than never before. 

Beko Active Fresh Blue LightTM preserves your fruits and vegetables 30% better and it protects vitamin C intensity with other vital nutrients stay intact to keep you and your food looking fresh and fine.

Pieris stated: “We partnered Beko in 2013 and it has been a great success with Beko sales increasing exponentially. Beko is the leading brand in Europe and in recent years they have increased their presence in Asia as well.”

Samarasinghe said: “Today we are introducing a new range of Beko refrigerators to cater to the high demand for the product locally. Singer is confident that the brand’s popularity among Sri Lankan consumers will further increase through its enticing product offering as it is the Number 1 Brand in Europe. Beko offers a notable array of household products aimed to incorporate the attention of smart generations who are fast-tracked towards embracing sophisticated designs and superior innovations.”

The need to save energy and resources has never been more important than now. Beko with its ProSmart inverter technology provides products with A+ energy ratings, that consumes up to 30% less energy than an identical product to reduce electricity usage.  

Beko smart refrigerators with NeoFrostTM technology help maintaining optimum humidity in the fridge and freezer compartments for the best cooling and freezing performance. Thanks to Beko’s active dual cooling technology, fridge and freezer compartments have independent cooling systems to provide optimum level of humidity for a prolonged storage life of fresh fruit and vegetables and prevents the food in the cooling compartment from freezing. It also prevents the odour transferred with the help of IronGuardTM technology that avoids the smells running out of your fridge. 

Speaking about the new introduction 

Beko CIS, Near East & India Marketing Manager Seyhan Ceyhan said: “With this new product range we would like to invite all Sri Lankans to eat fresh – eat healthy with Beko Smart Refrigerators. An array of cooling solutions for unique needs, sizes and colors to suit any kitchen style, customers will undoubtedly find the perfect appliance from Beko. With the addition of this new dimension in the white goods industry, consumers can enjoy a 12-year international warranty too.”

The brand new Beko Refrigerator starts from Rs. 69,999 and is available through the country’s largest retail network including Singer Mega, Singer Plus and Sisil World stores, comprising of over 420 retail outlets.

Beko’s product range is available exclusively through Singer and meets the contemporary demands of both businesses and homes. The Beko brand was rated as the highest growth rate achiever in Europe for seven consecutive years, further maintaining its position as the number one free standing home appliances brand in Europe. Beko’s range covers technologically advanced contemporary yet stylish products such as refrigerators, ovens both free standing electric and gas and built in, washing machines, built-in hoods and hobs and dishwashers and dryers. 

Celebrating its 60th anniversary the Beko brand further maintains their position as the number one largest white goods brand in Europe. It is also partnered with one of the world’s best football clubs FC Barcelona. SINGER is the sole distributor and authorized service partner for Beko in Sri Lanka since 2013.