Sony partners Singer for greater success in Sri Lanka

Tuesday, 2 December 2014 00:23 - - {{hitsCtrl.values.hits}}

Consumers across the country to enjoy Singer after sales service

Singer (Sri Lanka) PLC, the country’s leading brand in consumer durables recently launched for the first time, the entire range of consumer and electronic products of Japanese electronics giant Sony, in Sri Lanka.

Through the partnership, Singer Sri Lanka will handle across its exclusive retail network, the product distribution, sales and marketing activities of Sony’s consumer and electronic product range including Bravia televisions, Cyber-shot and digital cameras, Walkman audio products, the Xperia range of mobile phones and tablet devices. Redefining the standards of picture quality and the home entertainment viewing experience, the launch unveiled the Bravia range of 4K TV, LED and HD TVs. The amazing functionality and groundbreaking design affords consumers unbeatable performance while enjoying true crystal clear picture quality that lasts longer. This new TV range offers consumers powerful features and intelligent solutions to match their entertainment needs. Consumers across the country will also enjoy Singer’s superior after sales service through 400 retail outlets, eight regional service centres and over 150 service outlets.

“This partnership is of great significance as it represents our efforts to offer consumers the latest high quality products from Sony, said Mahesh Wijewardene, Director Marketing and Commercial, Singer (Sri Lanka) PLC. “The newly launched TVs with external protection and industry-best features are a perfect match for our technologically-savvy customers and we are proud to partner with a brand such as Sony that continues to lead the industry with its capacity to innovate and anticipate customer choices.” “We believe that a strong partnership with Sony is a decisive step in the expansion of our services. Singer as a brand is renowned for its sustained innovation in new products and technologies, constantly working towards enriching the lives of our consumers,” Wijewardene added. Among the products introduced at the launch were Sony’s new BRAVIA R350B and R306B TVs, designed to offer solid durability and enhanced features. It’s no ventilation-hole design and improved coating solution, shields the television from external threats such as humidity, surge, lightning and dust. It also prevents insects and pests from entering the TV, which could cause significant damage to one’s TV. The synergy also renews Singer PLC’s commitment to delivering ‘trusted excellence’ through the most powerful, convenient and user-friendly technologies and to bring the latest and the best of entertainment and services to customers in Sri Lanka. Commenting on Singer’s appointment, Alex Yee, Chief Representative, Sri Lanka Representative Office, Sony South East Asia said: “Today’s partnership enables Sony to launch its latest products in the Sri Lanka market. We forecast exciting times for both companies as tremendous synergies can be exploited in order to serve the local market in a more comprehensive way. We are proud to partner Singer, the market leader with great innovative spirit and sales power.”