Saturday Nov 02, 2024
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Saturday Nov 02, 2024
Wednesday, 1 November 2023 15:41 - - {{hitsCtrl.values.hits}}
Adstudio.Cloud, the foremost 100% local programmatic advertising company in Sri Lanka, proudly announces a groundbreaking achievement that marks a new era in digital advertising. For the very first time in Sri Lanka, Adstudio.Cloud has introduced Video Programmatic Advertising, taking a bold step into the future of digital advertising.
Programmatic video advertising, often hailed as the future of the advertising industry, represents a game-changing development in the world of digital marketing. This innovative technology has the power to revolutionize advertising, empowering both advertisers and publishers with advanced tools for creating highly effective and efficient advertising campaigns. By harnessing the power of data and algorithms, Video Programmatic Advertising automates the buying and selling of video ad space, offering unparalleled precision in targeting specific audience segments and optimizing ad placements.
Video advertising, known for its captivating and engaging nature, remains one of the most potent forms of digital advertising. Its effectiveness is underscored by statistics revealing that 89% of people have been convinced to purchase a product or service after watching a video (wyzowl.com-2023). Furthermore, the global video advertising market is poised for remarkable growth, with an expected annual growth rate of 10.97%.
Adstudio.Cloud is on the forefront of this digital transformation by introducing Video Programmatic Advertising with a focus on Instream videos, Outstream videos, and various display formats, including rich media, in-banner, and in-feed videos. Ad bidding in this new programmatic landscape ensures a higher CPM (Cost Per Mille), promising more substantial revenues for publishers.
The introduction of Programmatic Video Advertising is a game-changer for both publishers and advertisers. Publishers are set to reap substantial benefits from this innovative approach, with enhanced revenues and a more sophisticated and efficient way of managing ad placements. Advertisers, on the other hand, gain access to unparalleled tools for reaching their target audience precisely and optimizing their ad campaigns for maximum impact.
Adstudio.Cloud's esteemed publisher base has already enthusiastically welcomed this new feature, as they anticipate increased revenues and a higher level of sophistication afforded by this new programmatic technology. This pioneering step into Video Programmatic Advertising comes at the perfect time, just ahead of the upcoming festive season, providing advertisers with a unique opportunity to leverage this cutting-edge technology to stand out during this key marketing period.
To put it simply, Adstudio.Cloud's introduction of Video Programmatic Advertising in Sri Lanka is a milestone that underscores its commitment to pushing the boundaries of innovation in the digital advertising landscape. By embracing this technology, Adstudio.Cloud is setting the stage for a brighter and more engaging future for advertisers, publishers, and consumers alike. The message is clear: it's high time for advertisers to seize the unique advantages offered by Video Programmatic Advertising as they gear up for the festive season and beyond.
