zMessenger Teams Up with Meiro CDP to Deliver Tailored Customer Experiences Across Multiple Channels

Monday, 26 August 2024 13:42 - - {{hitsCtrl.values.hits}}

zMessenger (Pvt) Ltd, a pioneering MarTech company in Sri Lanka with over two decades of industry experience, has solidified its position as a leader in the Sri Lankan market by partnering with Meiro Customer Data Platform (CDP).

As a trailblazer in the MarTech landscape, zMessenger has been at the forefront of mobile marketing in Sri Lanka. Known for its innovative mobile and digital marketing solutions, zMessenger has consistently pushed the boundaries of customer engagement and brand presence across various platforms. This new partnership with Meiro is set to revolutionize how zMessenger delivers data-driven marketing solutions to its clients.

The integration of Meiro’s CDP into zMessenger's service portfolio marks a significant milestone in their journey. By unifying customer data across multiple channels, Meiro enables zMessenger to deliver more precise targeting, enhanced personalization, and improved customer engagement for their clients.

Speaking on the partnership Jayomi Lokuliyana, the CEO of zMessenger highlighted the significance of this collaboration:

“Before partnering with Meiro, our clients faced challenges in consolidating and analyzing complex marketing data from both online and offline sources. This made it difficult to craft effective marketing strategies that resonated with their target audiences. We chose Meiro CDP because it met our clients' needs with its ability to handle hybrid implementations (both cloud and on-premise) and its user-friendly interface, which allows business users to navigate and utilize the platform without extensive technical expertise."

What truly sets Meiro apart is their commitment to working closely with us and our clients. They’ve provided exceptional guidance and consultation on maximizing the use of their CDP for targeted marketing efforts. Since implementing Meiro CDP, we’ve seen remarkable improvements across the board. For instance, one of our banking clients was able to reduce their cost per click from three digits to two digits, showcasing the power of a well-executed data strategy," added the CEO.

With Meiro CDP now a part of their toolkit, zMessenger is poised to deliver even greater value to their clients. The ability to optimize marketing outcomes through data-driven insights not only strengthens zMessenger’s overall service offering but also reinforces their position as a vital partner for businesses looking to navigate the complexities of modern marketing.

The partnership with Meiro reflects zMessenger’s ongoing commitment to innovation and excellence in the MarTech space. As they continue to lead the charge in Sri Lanka’s digital marketing industry, zMessenger’s collaboration with Meiro will undoubtedly set new standards for customer engagement and data-driven marketing in the region.