Lanka Special Steels launches exclusive GI wire product range for global market

From left - Lanka Special Steels Head of Sales and Marketing Gayan Pathinayaka, Lanka Special Steels Director and Chief Executive Officer Pravin De Silva, Salem Weld mesh Managing Director R. Natarajan

Lanka Special Steels Ltd., Sri Lanka’s premier and pioneering manufacturer of hot-dipped galvanised steel wire, with a rich history of over 25 years, recently announced the launch of its flagship international brands of wire, “Lanka Special Steels Ltd. Poultry 300” and “Lanka Special Steels Ltd. Premium 100”. 

These high-quality products are designed for use in the poultry industry and for general fencing requirements, respectively. Lanka Special Steels is launching these products for the Indian market, where these use cases are niche markets with few high-quality solutions.

Lanka Special Steels utilises only premium quality virgin raw materials sourced from reputable suppliers, including JSW Steel, TATA Steel, and Hindustan Zinc, ensuring superior finished products. The galvanised steel wires manufactured by Lanka Special Steels find extensive applications across various industries, including poultry enclosures, chain-link fencing, barbed wire, PVC-coated fencing, cable armour wire, ACSR wire, and numerous other diverse applications. 

The new lines of “Poultry 300” and “Premium 100” high-quality hot-dipped galvanised steel wire products were officially announced at a press conference held to mark the occasion, where officials from both Lanka Special Steels and Salem Weld Mesh, the Indian distributor, were present. The panel included, Lanka Special Steels Director and Chief Executive Officer Pravin De Silva, Salem Weld mesh Managing Director R. Natarajan, and Lanka Special Steels Ltd. Head of Sales and Marketing Gayan Pathinayaka. The new products will be launched at a special launch event, at the Taj Samudra in Colombo, on 2 March 2024, in the presence of distinguished guests, including key customers from India. 

Commenting, Director/CEO Pravin De Silva said, “We are pleased to officially launch our brands for the global market, firstly to the Indian market, supported by our channel partner in India, Salem Weld Mesh, who have over 30 years of experience in the market for poultry and general fencing in India, and with whom we have done business with for over two decades. This effort builds on our experience with exporting to India and other countries. Going forward, we have plans in the works to expand our export operations, with the establishment of a sales office and an extensive distribution drive. We are also working to establish several material storage yards across strategic locations in India to provide maximum efficiency in distribution, together with the installation of cutting-edge European/Canadian plants and equipment, and with a rich history of two decades of experience to further bolster our exceptional manufacturing capabilities.”

R. Natarajan added, “I am delighted to be associated with Lanka Special Steels. This strategic move to become the exclusive Channel Partner for Poultry 300 and Premium 100 wire cements our relationship, which we have built over two decades. We look forward to working together to provide our customers with the highest quality products.” 

Lanka Special Steels’ hot-dipped galvanised wire products are manufactured in its new state-of-the-art, European-standard facility with a capacity of 30,000 MT per year, while its products are SLS (Sri Lanka Standards) and BIS (Bureau of Indian Standards) certified. Accordingly, Lanka Special Steels’ manufacturing process holds SLS 139:2003, IS 280:2006 and ISO 9001:2015 certification. 

This has earned the company wide recognition including 4 Gold awards and 1 Bronze award at the National Convention on Quality and Productivity (NCQP) Awards 2023, organised by the Sri Lanka Association for the Advancement of Quality and Productivity (SLAAQP), along with many other awards and accolades. The quality of Lanka Special Steels’ hot-dipped galvanised steel wire is further backed by a research study conducted by the Department of Materials Science and Engineering at the University of Moratuwa, where it is scientifically proven that the service life of LSSL hot dipped galvanised wire is more than 25 years in best of conditions.