LankaPropertyWeb records growth and success

Sri Lanka’s leading real estate website LankaPropertyWeb.com recorded another successful year in 2018, showing an extraordinary growth in traffic and other vital metrics to the website. Buoyed by the demand for rentals, new developments and sales, the website has recorded a significant increase in the number of users, visits, duration of the visit and, most importantly, in the number of leads generated to advertisers and closed sales and lets.  

2018 saw LankaPropertyWeb grow drastically and achieve some significant milestones. LankaPropertyWeb won the award for Best Digital Integrated Campaign at the SLT Zero One Awards. The major accomplishment marks the acquisition of the country’s second-largest property portal lamudi.lk, firmly establishing the company as the dominant portal in the country. The acquisition includes the lamudi.lk domain and all its listings, plus the local operations of Lamudi Sri Lanka, making LankaPropertyWeb Sri Lanka’s dominant property website.

With a revenue growth of 61% compared to 2017, the company has seen a rise in the number of advertisers to 55%. The total number of users saw a growth of 20% and there was a substantial increase in mobile users as well which in the current real estate market is a crucial factor. In short, the duration of a visit increases as the website can offer more options and choices for the users to browse and select from. It is also proof that the users have shown a keen interest on the properties advertised.

“The figures for 2018 shows that not only does the website bring in the visitors, but it also delivers on the vitals that are important for both sellers and landlords, by generating leads and providing leads resulting in a majority of advertisers managing to sell or rent the properties.” stated LankaPropertyWeb Managing Director Daham Gunaratna. 

Leveraging technology to stay ahead in the business, LankaPropertyWeb offers its services to a clientele that was not yet tapped into in 2007 – the non-newspaper readers, the people constantly on the go, and foreigners and expats who were exploring investing in Sri Lanka, who would not have otherwise had visibility of the investment opportunities in the country. 

Excelling in professionalism, integrity and exceptional service tailored to clients’ needs and objectives has contributed to LankaPropertyWeb’s success throughout the years, striving to bring in transparency and trust in to the industry and promoting the country as an investment destination to global investors. Established in 2007, the company is Sri Lanka’s most-visited property website with the most number of property listings. 

LankaPropertyWeb recently held Sri Lanka’s flagship real estate event of the year, the Lanka Property Show 2019, on 9 and 10 February at the Kingsbury Hotel. The event concluded successfully, drawing praise from both exhibitors and visitors. It was the largest property show in the country, with 30 stalls being occupied exhibitors. This year’s show featured a diversified set of exhibitors, with house builders, banks, solar providers and Hoke Internet solution providers also participating.

In addition to offering a wide range of property options for sale or rent, the site also offers additional property-related services and information. These include a House Price Index, the tracking of the average property prices in Sri Lanka and guides and tools such as a Mortgage Calculator and guides to locals and foreigners on navigating Sri Lanka’s property-related legal framework.   

With several property-related events and product launches planned for 2019/20, including hosting the Lanka Property show for the fifth time, an event in Australia, LankaPropertyWeb is anticipating continued growth of the sector. The company will continue to improve its technology and services to the users, helping them at each step of their property buying and selling process and by doing so, keep them abreast of the changing trends in the sector in 2019.