Macksons Paint Industries wins Gold at National Chamber of Exporters’ Awards

Tuesday, 19 December 2023 02:01 - - {{hitsCtrl.values.hits}}

Macksons Paint Industries Directors Ismail Hussain and Sajjaad Saliheen receive NCE Gold Award (Extra-Large category) for Multilac

Macksons Paint Industries Ltd., the innovators of the esteemed Multilac brand, has clinched the coveted Gold award in the Extra-Large category for the Chemical Products Sector at the NCE Export Awards, hosted by the National Chamber of Exporters of Sri Lanka.

This illustrious recognition not only cements Multilac’s status as a premier paint manufacturer but also showcases the company’s unwavering dedication to elevating Sri Lanka’s presence on the global stage.

In a remarkable display of growth and resilience, Multilac’s financial milestones speak volumes, with a massive turnover leap in the current fiscal year from the previous one. This staggering value addition is a testament to Multilac’s aggressive marketing strategies and robust investments in research and development, propelling the brand to become a renowned name in Indonesia, Maldives, Nigeria, Madagascar, Seychelles, Bangladesh, and Dubai.

Despite a challenging economic landscape, Multilac has strategically navigated its operations to achieve a net foreign exchange earnings increase, underscoring a tenacious commitment to bolstering the nation’s economy. The company’s multifaceted strategies include direct billing, collaboration with agents, and nurturing its subsidiary entities, all converging to amplify the net foreign exchange earnings and contribute positively to Sri Lanka’s economic stability.

Macksons Paint Industries’ management prowess is further exemplified through productivity enhancements, capacity building, and adherence to the triple bottom line - profit, people, planet. The company has made significant strides in the national economy and export marketing, including the employment of differently abled individuals, and providing support to staff with relief budgets during the pandemic.

The year also marked a series of strategic expansions and firsts for Multilac, including breaking into the Madagascar market, engaging in export discussions with Nigeria, and establishing a factory in Bangladesh to introduce cutting-edge products. Notably, a showroom was inaugurated in Indonesia, cementing the brand’s growth trajectory.

Multilac’s social footprint is equally impressive, with initiatives like the rural school transformation programs, painter training workshops, and engagement in multiple CSR projects, reflecting a brand that cares deeply for community enrichment.

Innovation remains the cornerstone of Multilac’s ethos. The company has consistently invested in research and development supported by state-of-the-art equipment, leading to the creation of pioneering products like the restoration compound and a series of high-performance industrial paints.