WHITE by JAT’s Innovative Use of Technology in Marketing recognised with Silver Award at SLIM DIGIS 2.2

Wednesday, 11 January 2023 00:00 - - {{hitsCtrl.values.hits}}

WHITE by JAT, from Sri Lanka’s market leader in wood coatings, JAT Holdings PLC, was recently presented with a coveted Silver Award at the SLIM DIGIS 2.2 Awards, for the Best Use of Technology in Marketing.

The award recognised WHITE by JAT for innovatively and creatively incorporating technology to deliver an enhanced customer experience. The SLIM DIGIS is organised by the Sri Lanka Institute of Marketing and celebrates Sri Lanka’s best digital work, innovation and talent in today’s digital arena.

This recognition was achieved in partnership with Reap Digital, which enabled WHITE by JAT to incorporate data analytics into its digital marketing strategy, to identify unique customer insights for precise targeting and highly efficient online conversions.

JAT Holdings CEO Nishal Ferdinando explained: “With WHITE by JAT, we set out to create an innovative and modern range of brilliant white paints and undercoats, while meeting the highest quality standards and providing the best and most advanced brilliant white paint in Sri Lanka.

“To do this, we have invested heavily in R&D and in our marketing and distribution approach, which were both pioneering efforts for the paints and coatings industry in Sri Lanka. Through our exceptional customer and market insights, we were able to create more than just a product, by creating a whole experience around it, which has gained significant traction, and the unbeatable quality of WHITE by JAT has cemented our reputation in the market, leading to ever increasing market share. Therefore, it is indeed an honour to be recognised at the SLIM DIGIS for our innovative approach. I thank the organisers, our customers and our people who made it all possible.”

JAT Holdings General Manager – Marketing Dilshan Rodrigo said: “While the foundation of WHITE by JAT’s success is the superior quality and reliability of the product, our meteoric rise and popularity with customers and the public, in just two years, is directly attributable to our innovative marketing approach. Launching the product amidst the challenges of the pandemic, our online marketing and sales approach, was a winning strategy. We restructured the campaign architecture on Facebook and Google ads using AI technology, while AI-identified audiences were used to create campaigns. New ads were added based on the audience and competitor research outcomes.

“This, combined with analytics and using digital media to its maximum potential helped us achieve outsized returns on our marketing spend. That’s why this recognition at the SLIM DIGIS is extra special, as the competition was fierce, but clearly, we were among the best.”