12 month tourism theme programme kicks off

Sri Lanka Tourism’s ‘Refreshingly Sri Lanka Visit 2011’ campaign launched with 12 refreshing themes for 12 months of the year.

The month of January is for ‘Pristine Beaches of Sri Lanka’ and the first programme of the month was a beach conservation day conducted covering popular beach destinations in the island. The main event was held at Wadduwa beach with the participation of Laxman Yapa Abeywardana, Deputy Minister of Economic Development; Dr. Nalaka Godahewa, Chairman Sri Lanka Tourism; Malraj Kiriella, Acting Managing Director, Sri Lanka Tourism Promotion Bureau; and Anura Lokuhetty, President, Tourist Hoteliers Association of Sri Lanka.

Similar programmes were conducted in Bentota, Hikkaduwa, Negombo, Trincomalee, Arugam Bay and many other beach destinations in the island. Foreign and local tourists, tourism stakeholders along the seaside hotels and enterprises, environmentalists, school children and interested general public actively participated in these programmes conducted islandwide.