Beyond Security: ASG Invests in the Future of Women's Sports

Tuesday, 15 October 2024 11:25 - - {{hitsCtrl.values.hits}}

Research indicates a concerning trend of girls dropping out of sports at twice the rate of boys by the age of 14. This issue is prevalent even in developed nations like the USA and is likely even more pronounced in South Asian countries like Sri Lanka. Despite numerous initiatives focused on women's empowerment, the challenges faced by female athletes often remain overlooked.

However, a groundbreaking partnership between KFL (Karma Fight League) and ASG (Asian Security Group) is shining a light on this issue by empowering a rising female K-1 champion, Nimesha Kumari. About Nimesha Kumari Hailing from the rural village of Pallebowala in Sri Lanka's Hanguranketha region, 21-year-old Nimesha Kumari is a testament to resilience and determination. Despite facing personal struggles, she has risen to become a prominent figure in Sri Lanka's combat sports. With an undefeated 4-0 record in pro-kickboxing, Nimesha has dominated the sport for over two years. Her journey began with a decisive victory in her Muay Thai debut at the Royal MAS arena in 2022.

Her talent and dedication were further recognized in 2023 when she was awarded the Best Boxer at the National Muay Thai Championships. About Asian Security Group Asian Security Group International (Pvt) Ltd, based in Sri Lanka, is a leading provider of security services both locally and internationally. Serving prestigious organizations across various sectors, including industrial, private, and factories, ASG offers comprehensive security solutions tailored to each client's needs. With a focus on risk mitigation and threat reduction, ASG is committed to assisting organizations in achieving their strategic goals in a secure environment.

Karma Fight League (KFL) As the nation's first K1 fight league, Karma Fight League (KFL) is revolutionizing combat sports in Sri Lanka. Established in 2023, KFL aims to provide a platform for over 10,000 professional and amateur fighters in Sri Lanka to showcase their skills in this dynamic sport that combines elements of Karate, Muay Thai, and Boxing. Partnering with AFSO Sri Lanka and adhering to global standards set by the All-Fight System Organization, KFL includes a historic prize pool as a show of commitment to elevating the sport and providing unprecedented opportunities for fighters.

The collaboration between KFL and ASG to support Nimesha Kumari is a commendable initiative. ASG, a company based in security services, a primarily male-dominated, has demonstrated a progressive approach by investing in the development of a female athlete. This partnership serves as an inspiring example of how organizations can play a crucial role in empowering women in sports and breaking down barriers leading to their success.