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Wednesday Oct 02, 2024
Friday, 14 February 2014 00:00 - - {{hitsCtrl.values.hits}}
batch of bags. The unique design of the bags deviate them from the average eco-friendly bags because the user of will hesitate to dispose it or damage it as this can be easily preserved as a valuable souvenir from their journey to the world’s end.
As always Asian Alliance has sacrificed their time and commitment towards the benefit of the many and for the merry existence of Mother Nature. On an era like today where the attention of the general public is diversified and broadened by the development of information technology, the attention towards nature preservation has depleted or reduced as of before. So with CSR projects of this capacity will surely hold immense value and embed a glimmer of hope towards future ‘Green Projects’.
On the days before the Department of Wildlife Conservation who are maintaining the World’s End provided domestically handmade paper bags for the tourists and visitors as they do not allow any polythene or plastic inside the wildlife reserve. So it has been a long nagging issue for the department because with the consistency of increasing tourists arrivals and as a majority of the visitors carry a lot of baggage the expenses spent on providing proper facility to all tourists have increased significantly throughout the year. So this project of providing the eco-friendly bags by Asian Alliance has taken off a massive weight off the wildlife department’s shoulders.
The bags come in four different sizes suiting the requirements of the tourists, as an example for a group who are coming with a particular crowd requires larger bags to carry their belongings and a single person or two who are travelling light will need a small bundle type package which will be easier for them to travel with. These should come under these size categories to fulfil the particular needs of all tourists, thus theses eco friendly bags have been introduce in four different sizes, large, medium, small and a handle less bundle type pack for the people who travel light.
Minimise the threats to Mother Nature
Asian Alliance Life Insurance Chief Operating Officer Chula Hettiarchchi who was the main personality in paving the way for this project said, “This is but the first step we take towards preserving the nature and our heritage and through the ‘Protect our beautiful world’ project we hope to facilitate and provide our support to all types of nature reserves and related establishments island-wide. Our main objective of conducting these CSR projects is to minimise the threats to Mother Nature and to join forces to contribute towards ‘living green’ as now the whole world has embraced this concept. We hope to conduct 
more such humanitarian projects in the near future by allocating funds through CSR.”
One of the most significant features of these special bags is the souvenir value, because the make and design of the bag is of unique authenticity and colour. The photographs of rare sights and the written content add a certain wilful aspect with a margin of awareness to the tourist attraction.
The first batch of bags were officially handed out at the World’s End premises by Minister of Department of Wildlife Conservation Vijith Vijithamuni Zoysa to the lucky tourists who came to visit Horton plains that day. Now the project has completed two months of success and recently finished their first official batch of bags and now has provided a new lot to the authorities.
