APL makes organisational realignment to further drive strategy
Monday, 3 February 2014 00:57
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APL recently announced an organisational realignment to a functional structure to drive its business forward. APL will move from the current geographically-organised structure to a functional one. The functions will be in the areas of trade, commercial, operations, procurement, and planning and strategy.
“The container shipping industry is undergoing profound changes, characterised by low growth and intense competition. We recognise that there is a need for APL to respond more quickly to the market and to our customers. We are pushing ahead with our strategy to sharpen our competitive edge through cost efficiency and organisational agility while building on our strong reputation for service quality,” said Kenneth Glenn, President of APL.
“APL has significantly improved its cost position through operational efficiencies, as well as the continuing introduction of large fuel-efficient ships and the return of expensive chartered tonnage. We want to now take our speed of decision-making, market responsiveness and cost management to the next level by adopting a function-led management approach.”
APL said its approach is derived from a broad and in-depth study of its current business model and roadmap, as well as feedback from extensive customer engagement.
A new APL leadership team has been formed to ensure the successful execution of APL’s objectives, effective 10 February 2014. Members of the new team, led by Kenneth Glenn, APL President, are Chief Commercial Officer Peter Jongepier, Chief Trade Officer Calvin Leong, Chief Operations Officer Nathaniel Seeds and Chief Procurement Officer Jason Wong.
As part of the realignment, the role of the current regional and country leads will be organised into commercial and operations functional leads.
