Apparel industry launches ‘Viru Diyani’

Friday, 4 February 2011 00:01 - - {{hitsCtrl.values.hits}}

The apparel industry this week announced a new image building campaign at the cost of Rs. 55 million to attract more employees and create awareness of economic contribution.

The campaign, titled ‘Viru Diyani,’ will be launched on Independence Day and will continue for a full year. During that time a road show will kick off from Buttala, in the Monaragala District, at ‘Dayata Kirula,’ which will be held from 4-10 February. From left: JAAF Local Image Building Sub-Committee Chairman Channa Palansuriya tells the media of the latest campaign as Buying Offices Chairman Gopal Iyer, JAAF Chairman A. Sukumaran, Industry and Commerce Ministry Additional Secretary H.M. Herath, JAAF Deputy Chairman Noel Priyathilleke and JAAF Secretary General M.P.T Cooray look on – Pic by Daminda Harsha Perera