Asia’s largest showcase of BMW innovation, design and heritage opens in Singapore

In celebration of its 25th anniversary, the BMW Group Asia yesterday opened BMW World Singapore, its largest showcase of innovation, design and heritage in Asia at the Sands Expo and Convention Centre, Marina Bay Sands.

Covering nearly 50,000 square feet of exhibition space, BMW World takes inspiration from the iconic BMW Welt in Munich.

The five day long showcase offers a look at BMW’s illustrious history as a German engineering icon, and includes the Asian premiere of the all new BMW X 3, as well the much awaited debut of BMW M3 GTS in Singapore. It also offers a glimpse into the future with BMW concept cars and a preview of the 2011 BMW Lifestyle Collection.

BMW Group Sales and Marketing Vice President Importer Markets Graeme Grieve and BMW Asia Managing Director Johannes Seibert were present at the event’s preview to select media from Asia, including the Daily FT.

The duo said the holding of first of its kind showcase in Asia by the BMW reaffirms the most valuable automobile brand’s commitment to the region, which now counts for over 15% of its global sales.

The all-new BMW X 3 is the successor to a top seller and will add a new dimension to the pleasure of driving a Sports Activity Vehicle of this class. The innovative design of the new BMW X 3 combines the typical BMW X character with a dynamically stretched silhouette.

Thanks to a generous amount of space and a high degree of variability in the interior, it is possible to adapt travel comfort as well as transportation capacities to suit each personal requirement.

More significantly than ever, the all-new BMW X 3 establishes benchmarks in driving dynamics, agility and efficiency, whilst at the same time convincing through noticeably increased driving comfort. Four-wheel drive technology BMW xDrive not only optimises traction, but has also been specifically harmonised to ensure enhanced driving dynamics.

The all-new BMW X 3 offers fascinating qualities with uncompromising diversity, combining both driving pleasure and efficiency with comfort and functionality, sportiness and elegance.

For the genuine motorsport enthusiast, the M3 GTS is ideal for Clubsport events – exactly the right car for the truly discerning customer demanding the very utmost in terms of power and performance.

The BMW M3 GTS is largely hand-built by the most skilled craftsmen at BMW M GmbH as a perfectly harmonised package of outstanding modifications, with production exclusively to the customer’s personal order.

Focused on motorsport, the modifications are most evident in the drivetrain, the suspension and the body of the car, as well as its interior.

A new generation of fuel efficiency, the BMW Concept 5 Series ActiveHybrid is an integration of BMW ActiveHybrid in a sedan to reduce fuel consumption and emissions by more than 10 per cent. Allowing all-electric, zero-emission motoring in city traffic, the electric motor offers a boost function, supporting the gasoline engine to produce a sporting driving experience that is intelligent, efficient and optimised for comfort.

The show also features BMW GINA Light Visionary Model, a car completely clad in a flexible fabric skin, an optical expression of creative freedom to revolutionise the way we think about automobiles.

Prestige Automobiles Ltd. represents BMW in Sri Lanka.