Ceylon Chamber facilitates insights to social media benefits to firms

Thursday, 21 April 2011 00:00 - - {{hitsCtrl.values.hits}}

The Ceylon Chamber of Commerce, together with iPhonik Ltd and an Internet Presence Solution Provider – Logan Nathan, conducted a presentation on ‘social media secrets for business’: “Reach the world through social media tools” on 28 March at the Ceylon Chamber of Commerce (CCC).

The audience exceeded well beyond the organisers expectations and was a cross section of IT professionals, CEOs and Human resource personnel. The audience was looking to leverage social networking platforms such as Facebook for their business strategies.

It was an extremely enlightening presentation and an eye opener for many of us who use social media in our day to day personal lives.

The presentation shed light on how social media has revolutionised business-to-business communication through the use of Twitter, You tube, Flickr, Facebook. The presenter also highlighted that the internet is moving from search engine based model to a more real-time social interaction based one. The audience was well engaged during the entire period of the workshop with interactive clips, questions and hands on information.

Upon completion of the workshop, many audience members were awaiting quite eagerly to speak to the presenter and find out some “inside” tips on the use of social media for their particular business models and how to engage staff members around Twitter, Facebook and LinkedIn.

Many of the members of the audience found it quite amusing to note that “twittering” is an accepted business and English word in the industry.

Logan Nathan is considered the “Guru” on teaching Social Media Secrets for Your Business. He has written several books on this topic. The programme partner, IPhonik (Pvt) Ltd is a converged communication solution provider, which integrate traditional business communication technologies (email, audio, and fax) with modern communication methods (social media,video, instant messenger and short message service).

Logan Nathan is social media technology consultant to iPhonik (Pvt) Ltd., and has been running his own company, ICT Internet Presence (ICTIP) in Sydney since January 2004. ICTIP provides results-oriented IT and internet marketing solutions to help firms achieve their primary business goals.

Speaking about the event, Suresh Dep, chief executive officer, iPhonik (Pvt) Limited said, “We are extremely pleased with the turn out for the workshop and hope to organise a series of advanced workshops in the near future”.

The workshop was insightful and engaging for those interested in learning the do’s and don’ts of using social media for business. Phonik is a private limited liability company incorporated in Sri Lanka as a global social sustainable enterprise based on the principles of the triple bottom line “People, Planet, Profit” and an associate organisation of Fentons Sri Lanka – one of the largest electrical and telecommunications system engineering companies in the country.