Cinnamon Hotels & Resorts first Sri Lankan brand at French Travel Awards

Wednesday, 16 April 2014 02:23 - - {{hitsCtrl.values.hits}}

Reigning Miss France 2014, Flora Coquerel plays Cinnamon ambassador role draped in traditional batik sari

Cinnamon Hotels & Resorts was once again instrumental in bringing Sri Lanka to the limelight by participating at French Travel Awards 2014 in Paris, with the reigning Miss France 2014 as their brand ambassador. The leading hotel brand was the only Sri Lankan entity to be officially invited

to be present at the gala event as well as the only company in the history of French Travel Awards to represent Sri Lanka. Over 500 people of the ‘crème de la crème’ of the French Travel industry were present at the awards ceremony giving immense opportunities for networking and building relationships. Here, the reigning Miss France 2014, Flora Coquerel played the ambassador role for Cinnamon Hotels & Resorts, as per the agreement the brand has with the Miss France Organisation following the pre-pageant tour of Sri Lanka which took place in November last year. The beauty, draped in a traditional batik sari representing Sri Lankan art and culture, awarded the prize for the ‘new entrant’ to the market. The stunning sari was courtesy of Sonali Dharmawardena, a leading designer in Sri Lanka. French Travel Awards, widely known as Golden Travel Awards serves to acknowledge, reward and celebrate excellence across all sectors of the

French travel and tourism industry. Since 2009, Golden Travel Awards has strived to reward travel companies that make an impact in the French tourism sector. The Golden Travel Awards recognises excellence in 15 categories namely: Best online operator, best hotel, best tour operator, theme park, airline, cruise-line, car rental, tourism board, distribution channel, French specialist, open air accommodation, sustainable tourism, mobile application and travel innovation. The selection process takes place through public voting as well as a jury comprising eminent personalities such as Jean-Pierre Nadir, Jacques-Antoine amongst many other elite personnel. Cinnamon Hotels & Resorts was indeed privileged to participate in the Golden Travel Awards as it provided the perfect setting to create awareness about Cinnamon Hotels & Resorts and Sri Lanka as a travel destination amongst key decision makers in the French tourism sector and thereby increase top-of-mind recall. “France is considered to attract the highest number of tourists in the world and association of events such as these will give Sri Lanka and our brand great visibility and much needed network opportunities to position our products in the ever booming French market,” said Cinnamon Hotels & Resorts Head of Brand Marketing Dileep Mudadeniya. Whilst believing in continuously enhancing the power of the brand, Cinnamon Hotels & Resorts continues to pursue all opportunities of optimising brand equity for itself and Sri Lanka.