HSBC helps customers unlock the world’s potential

Great brands are continually striving to identify what is relevant, differentiating and true about them at any given time in their history.

Having established its name as one of the strongest and most prominent brands in the world, HSBC – the world’s local bank – announced the roll out of the second phase of its global brand campaign to further move the brand forward, differentiating its promise that ‘HSBC helps you unlock the world’s potential.’

The brand campaign will bring to life HSBC’s long-standing commitment to building deeper and stronger relationships with its customers, clients and communities; across geographies, whilst capitalising on the bank’s deep local knowledge and heritage in the world’s fastest-growing economies.

Understanding the infinite variety of the world, the new campaign also describes HSBC’s belief and practice – that when it sees the world as both a ‘local’ and a ‘global’ place, it unlocks and harnesses its true potential.

“We want our customers to feel inspired by HSBC and the potential for what we can achieve together in this world,” said Nick Nicolaou, Chief Executive Officer, HSBC Sri Lanka and Maldives.

He added: “Our leadership position in financial services today has given us the opportunity to take our brand from an ‘observational role’ to a more ‘active role’ that can help our customers navigate today’s interconnected world and leverage our local and cultural knowledge and understanding to inspire and enable our customers to reach their potential.”

Leveraging on its long history of 145 years, HSBC occupies a leading position in the world of banking and finance with an international network that spans six continents and over 80 countries and territories. Due to its distinctive history and experience, HSBC operates as a highly interconnected and independent organisation, with attributes of both a very local company as well as a financial giant with truly global scope and scale.

Having weathered change in all forms – revolutions, economic crises or new technologies – HSBC has adapted to survive and prospered as a result. Relatively resilient to the effects of the global financial crisis, and reporting pre-tax profits more than doubled in 2010, HSBC managed to capitalise on the weakened competitive environment and continued to bolster its brand delivering on its promise to be ‘The World’s Local Bank’.