Hutch goes mega with Megapack

Thursday, 16 December 2010 00:01 - - {{hitsCtrl.values.hits}}

IN a bold step towards bringing mobile telecommunication closer to every Sri Lankan citizen, Hutch on Wednesday launched a brand new prepaid package, fittingly titled ‘MegaPack,’ which the company is certain will take the local telecom industry by storm.

Hutch CEO Shankar Bali recalls how Hutch, over the years, has changed the way people look at IDD, by way of introducing remarkably competitive packages, and MegaPack, he believes, will take this trend several steps further.

“Hutch MegaPack is more than just a new tariff package. It’s a trend setter. The sheer scale of its enormity, in terms of value addition and customer satisfaction alone will create new waves in the market,” he said.

Hutch says that Megapack was the result of extensive research into customer preferences and usage patterns. “We wanted to give our customers a package that exactly suited their needs. And that is how we arrived at the Rs. 22 figure and concluded that a ‘mega’ package which allows our customers to enjoy free IDD, among other facilities, at this easy rate would be a surefire hit.”

For the first time in Sri Lanka, under the MegaPack deal, Hutch is offering its customers the chance to stay connected to the internet – on the go – at just 20 cents per megabyte (MB). What’s more, for a mere Rs.22, a Hutch customer can enjoy calls of 5 minutes Hutch to Hutch, 5 minutes of Hutch to any other network, 5 SMSs to any network with five minutes of IDD call-time, absolutely free, Customers can also enjoy internet at 20 cents per MB for a period of seven days – inclusive of all taxes.

For the Rs. 70, 135 and 270 Hutch Mega Pack (inclusive of all taxes), the call minutes and text messages allowed will go up to 15, 30 and 60, respectively, for a corresponding number of days.

According to Hutchison’s Head of Acquisition and International Business, Saumitra Gupta, the benefits introduced to customers by MegaPack are truly unmatched and unrivaled, and will undoubtedly create a big impact in the local telecom sector.

“This really is something big and unbelievable. Nothing of this nature has been seen in the Sri Lankan telecommunications industry. For a price as low as Rs.22 – that’s cheaper than even a cup of coffee – our customers are now entitled to a whole array of benefits ranging from local calls, sms, internet and international calls

Considering the high costs involved in making an IDD call, five minutes is indeed a great length of time. And for Rs. 270, this can be increased up to 60 minutes – one whole hour, in other words.