MTI Market Research Forum a success

MTI recently held a unique and well-attended Market Research Forum.

The forum was organised by MTI Market Research, which is a subsidiary of MTI Consulting, an international strategy consultancy with over 400 client-specific assignments across 40 countries and extensive experience in research based strategy and brand consulting and advisory.

MTI Market Research Forum was themed ‘innovating research to enable strategy’ and focused on how market research can be used and innovated towards improving key strategic functions/tasks of an organisation.

The forum featured a number of eminent corporate personalities, including Zakaria Ahmed (Marketing Director – Reckitt Benckiser Sri Lanka), Derrick Antony (Marketing Manager – Hemas Consumer), Rohantha Athukorala (Head of National Portfolio – UNPOS), Thayalan Bartlett (CEO – JWT Sri Lanka), Hilmy Cader (CEO – MTI Consulting), Muhammed Hamza (Marketing Director – Nestlé Lanka PLC), Ravi Jayawardena (CEO, Sales & Marketing – Maliban), Nushad Perera (Group Chief Marketing Officer Dialog/CEO Dialog TV), Deepal Sooriyaarchchi (Chartered Marketer), Srikanth Selladurai (Marketing Director – GlaxoSmithKline Sri Lanka) and Priyantha Talwatta (DGM Cards, Consumer Assets & Strategic Marketing – Nations Trust Bank).

Commenting on the forum, MTI Consulting CEO Hilmy Cader said: “Many organisations nowadays tend to conduct market research studies which are not aligned to their strategic business objectives, whereas it is important to understand the overall business link to market research. This was the focal point of the forum.”

MTI Market Research, which has on board an experienced panel of associates with extensive market research experience in Sri Lanka, augmented by MTI in India, offers the full range of market research solutions in both B2C and B2B domains.