NSB takes new approach in Annual Report 2010

Carrying the theme of ‘People serving People’, the Annual Report 2010 of the National Savings Bank was released recently.

The Annual Report consisting of four major sections, opens with the Chairman’s and General Manager’s statements which are written in a concise manner and also in a very readable language.

Speaking about the Annual Report NSB Chairman Pradeep Kariyawasam  said:

“This year’s Report carries the theme ‘People serving People’ and the bank directly addresses and invites the people who are part of the Bank — the customers, business partners and employees— to share its success through the powerful title, ‘About You’”.   

“You’re important to us. Great organisations are built by people. The people that work in the organisation. Others they work with. And the people they serve”, says the Chairman in his statement titled — From the Chairman.

Explaining the new approach to the Bank’s Annual Report NSB General Manager and CEO H. M. Hennayake Bandara said, “Annual Reports in general are focused on the past activities but rarely on future. NSB Annual Report 2010 adopts a new approach and takes a prospective view of the future while paying attention to the past. For the first time we choose to discuss in our Annual Report our plans for the next two years and expected performance under different macroeconomic scenarios. We believe it is important to communicate to our stakeholders what we are going to do and the possible outcome of our performance against the changes in the macro environment. This will enlighten our stakeholders where the bank is heading and will improve the transparency of what we are doing”.

Adding further he said “With increasing compliance and disclosure requirements, annual reports are getting more voluminous and are crammed with jargon making them less readable. Our Annual Report for 2010, designed as a coffee table book encased in a soft velvet cover is very readable, both in content and outlook”.

Hennayake in General Manager/CEO’s statement titled — A Conversation with the General Manager/CEO — says, “As we learn more about our different demographic sectors, markets, other service sectors, so we know what we need to improve. We measure our performance for individual customers and in different markets, and we’re going to measure ourselves. All of our people will progressively be involved in clear and rigorous performance management processes. Every customer demands the best from NSB. We demand it too.”

Over the years NSB Annual Reports have been recognised locally, regionally and internationally for their innovativeness.  

 “It is my belief that NSB Annual Report for 2010 is a benchmark for public as well as private sector organisations to make their annual reports more reader-friendly, in communicating future direction of the organisation to stakeholders,” Hennayake added.