Omnicom agencies take top honours in Campaign’s Asia Pacific Awards

Omnicom Group agencies picked up top honours, including three network of the year titles, at Campaign’s Agency of the Year Awards in Singapore last week.

Omnicom Group agencies swept up six of the eight regional awards. John Zeigler, Chairman and CEO of DDB Group Asia-Pacific, received the coveted Agency Head of the Year award for the region, while Mark Holden, recently promoted to Global Strategy Director of PHD Network, was named Asia-Pacific Media Planner/Buyer of the Year.

DDB Group Asia-Pacific clinched the Creative Network of the Year title. Tribal DDB Asia-Pacific won Digital Agency Network of the Year and PHD Asia-Pacific received the Media Agency Network of the Year award. RAPP Asia-Pacific was the runner up for Specialist Agency Network of the Year.

Procter & Gamble’s Gillette Brand, a BBDO India client, was named Brand of the Year, for its award-winning marketing program in India, called “Women Against Lazy Stubble.” Pierre Berard of Pernod Ricard China, a TBWA client, won Client Marketer of the Year.

Based on cumulative results, Omnicom Group was named 2010 Parent Company of the Year.

In sub-regional awards, Omnicom agencies in Greater China received accolades with Michael Dee, Chief Creative Officer of DDB China Group, receiving Creative of the Year and Anna Chitty, Managing Partner of PHD Shanghai, winning Media Planner/Buyer of the Year.

PHD Shanghai took the Media Agency of the Year award, Tribal DDB Shanghai won Digital Agency of the Year and DDB China Group Shanghai was named Creative Agency of the Year.

In North Asia, TBWA\Hakuhodo Japan scooped Creative Agency of the Year with TBWA\Korea as the runner up in the same category.

For Southeast Asia, the Creative of the Year title went to Thirasak Tanapatanakul, Chief Creative Officer of Creative Juice\Bangkok (TBWA) and RAPP Singapore was awarded Specialist Agency of the Year. DDB Singapore was the runner up for Creative Agency of the Year, and Proximity Singapore was the runner up for Digital Agency of the Year.

In Australia and New Zealand, Chris Howatson of Clemenger BBDO Proximity, Melbourne was named Account Person of the Year. Media Agency of the Year went to PHD Network Australia and Digital Agency of the Year to TEQUILA\Sydney. DDB Group New Zealand was the runner up for Creative Agency of the Year, and AIM Proximity Auckland was the runner up for Digital Agency of the Year.

In India and the Sub-Continent, Mudra Max won Specialist Agency of the Year and OMD was runner up for Media Agency and Digital Agency of the Year.

Tim Love, CEO, Omnicom Group, Asia-Pacific, India, Middle East and Africa (APIMA), said, “We are delighted with these awards for creative innovation and leadership across disciplines in each of our networks and we are especially proud of the talent behind this well-deserved recognition.”

The Campaign Agency of the Year Awards follow a number of other regional awards shows where Omnicom agencies predominated. At this month’s Eurobest Awards, DDB captured both Network of the Year and Interactive Agency of the Year while BBDO and TBWA each captured a Grand Prix and TBWA was runner up for Agency of the Year. Prior to Eurobest, DDB took Network of the Year and Agency of the Year at the Golden Drum Awards and the Spikes Asia Festival where BBDO also captured Media Agency of the Year.

Campaign Asia’s Agency of the Year Awards (http://www.aoyawards.com/general/Winners) recognize the advertising industry’s top achievers and rewards companies and individuals that have not only contributed to raising industry standards but also excelled in business performance and management.

Now in its 17th year, 2010 marks a watershed in the awards’ history with the most significant changes made since its inception. The changes reflect the importance of local market performance throughout the Asia-Pacific region by recognising achievements in sub-regional markets across five key regions - Southeast Asia, North Asia, Greater China, India and the Subcontinent, and Australia/New Zealand.

Local offices and individuals now compete within their sub-regions and in another major change to the judging process, shortlisted agencies in the Media Agency Network of the Year and Creative Network of the Year categories participated in 20-minute live presentations and five-minute Q&As to judges in Singapore.

List of awards

The complete list of awards won by Omnicom agencies at the 2010 Agency of the Year Awards in Singapore is as follows:

REGIONAL AWARDS

Parent Company of the Year

Omnicom Group

Asia-Pacific Agency Head of the Year

John Zeigler, DDB Group Asia-Pacific

Asia-Pacific Media Planner/Buyer of the Year

Mark Holden, PHD Network

Brand of the Year

Gillette India

Client Marketer of the Year

Pierre Berard, Pernod Ricard China

Media Agency Network of the Year

PHD Asia-Pacific

Creative Agency Network of the Year

DDB Group Asia-Pacific

Digital Agency Network of the Year

Tribal DDB Asia-Pacific

Specialist Agency Network of the Year

RAPP Asia-Pacific (Runner up)

SUB-REGIONAL AWARDS

nAustralia & New Zealand

Media Agency of the Year

PHD Network Australia

Creative Agency of the Year

DDB Group New Zealand (Runner up)

Digital Agency of the Year

Tequila\Sydney

AIM Proximity Auckland (Runner up)

Account Person of the Year

Chris Howatson, Clemenger BBDO Proximity Melbourne

nGreater China

Media Agency of the Year

PHD Shanghai

Creative Agency of the Year

DDB China Group Shanghai

Digital Agency of the Year

Tribal DDB Shanghai

Creative of the Year

Michael Dee, DDB China Group

Media Planner/Buyer of the Year

Anna Chitty, PHD Shanghai

nIndia & The Subcontinent

Media Agency of the Year

OMD Mumbai (Runner up)

Digital Agency of the Year

OMD Digital Mumbai (Runner up)

Specialist Agency of the Year

Mudra Max Mumbai

nNorth Asia

Creative Agency of the Year

TBWA\Hakuhodo Japan

TBWA\Korea (Runner up)

nSoutheast Asia

Creative Agency of the Year

DDB Group Singapore (Runner up)

Digital Agency of the Year

Proximity Singapore (Runner up)

Specialist Agency of the Year

RAPP Singapore

Creative of the Year

Thirasak Tanapatanakul, Creative Juice Bangkok (TBWA)