Prima Kottumee Calendar 2011 – Celebrating the joy of youth for the second consecutive year

PRIMA Kottumee is a brand that represents the vibrancy and the energy of youth. For the second year, Prima Kottumee took another step towards highlighting their efforts that focus on the youth of the nation by producing a unique calendar for the coming year 2011.

The Prima Kottumee Calendar was launched on 15 December 2011 with a stunning fashion extravaganza at the Horizon Room, Mt. Lavinia Hotel in a blitz of fanfare and with much aplomb.

Youth have the innate dreams and desires to walk the ramps of fashion shows and showcase their talents. And Prima Kottumee provides them with such a platform to follow their dreams of delving into show business and modelling.

More importantly, the 2011 calendar has become the appropriate canvas to showcase our beautiful country and its beautiful people. Renowned photographer Lakshmanan Nadaraja photographed the models using Kitulgala as the scenic backdrop for the calendar. This year, an extensive ‘Model Hunt’ was conducted through television, radio, newspapers, and web and via e-mail and Facebook, to choose 24 stunning female and male models. This search resulted in 1,500 applications and it is pertinent to mention that a majority of these applications were received via e-mail and Facebook.

Through a stringent screening process 150 potential candidates were shortlisted. Subsequently 24 candidates with the most potential were selected to be featured in the 2011 calendar by former Miss World for Miss Universe 2005, Rozanne Diasz.  The selected models were trained by Diasz for their first fashion show which was held on the day of the calendar launch. Prima Kottumee, which identifies with the youth and their aspirations, awarded the 24 selected models with a modeling scholarship at Zaisd images, Diasz’s modelling academy.

Some of the models who participated in the fashion show last year, have today become popular models in Sri Lanka. This attractive ‘Hot & Spicy’ calendar, which encapsulates the vibrancy and energy of today’s youth will be available to the general public in a few days.