Singer first to implement electronic waste management project

Always mindful of the positive impact it can make on society and the environment, Singer Sri Lanka has partnered with the Central Environmental Authority (CEA) to battle the growth of e-waste, or electronic waste, an increasingly serious problem in the country.

As a socially responsible corporate citizen, Singer began its e-waste collections within 2 weeks of signing the Memorandum of Understanding with the CEA, becoming the first out of the 14 companies involved in the Electronic Waste Management Project to implement the project

The Electronic Waste Management Project, which is aimed at developing the infrastructure necessary to responsibly manage e-waste, enables the general public to dispose of their e-waste at any one of Singer’s retail outlets island-wide. The Company collects the waste, which includes televisions, refrigerators, computers and other electronic items, and hands it over to a recycling organization that processes the used materials in an environmentally-friendly manner, thereby reducing energy usage, air pollution, water pollution, and the consumption of fresh raw materials.

Singer’s responsibilities under the Electronic Waste Management Project also include undertaking regular audits to ensure effective and sustainable operations. In order to accomplish its goals, the Company will be carrying out a public awareness programme, aimed at teaching Sri Lankans about the role they play in protecting the society and the environment against harmful elements.

Underlining the importance of involving the community in its environmental protection efforts, Singer is committed to spreading awareness of environmental issues by educating internal staff who then instruct customers on proper e-waste disposal. The Company has done this by incorporating the e-waste management project into the Singer Retail Academy’s theme of the week programme. The programme, which educates the Company’s retail employees about a different topic every week, covers areas as diverse as environmentally sustainable operations and customer care.

Recognized as one of the Most Respected Entities in Sri Lanka by the Nielsen Company, Singer is continually seeking ways of making the most positive impact possible on the country. With an extensive retail network that includes more than 370 outlets island-wide, customers can conveniently drop off their e-waste and do their part to help the environment. Indeed, whether it’s giving Sri Lankans access to a dizzying range of products and services or empowering them to effectively manage e-waste, Singer is dedicated to being a market leader, not only in consumer electronics but also in mitigating the environmental impact of their products.