Monday Nov 18, 2024
Monday Nov 18, 2024
Monday, 7 March 2011 00:01 - - {{hitsCtrl.values.hits}}
The marketing fraternity is optimising the usage of conventional media in their communications campaigns.
However, the new media like the digital platform are being included into an integrated communications mix only as a means of extending an idea to yet another medium.
The length and breadth of the digital medium is immense and with every passing moment it evolves into a newer opportunity to engage with a captive target audience.
Having understood the importance of being ‘digital savvy,’ Triad together with Fortunaglobal, a leading IT solutions provider in the country, hosted an evening where a special invitee – Gautamm Mehra, a Socio Search Architect from India’s foremost digital company Ignitee – addressed the audience, sharing the Indian digital experience and the impact of the medium awaiting discovery in Sri Lanka.
Many exciting and creative digital innovations in the field of brand building were presented and their insights shared, as a bid to inspire the local brands to explore the many wonders of digital communication.
Introducing Sri Lanka’s first and only local multinational communications company triadhot.com, which arguably is the most sophisticated virtual agency platform in the world, Sarva Ameresekera, COO of Triad, expanded on the benefits of establishing a fully-fledged agency on a virtual platform by transcending the conventional operating models of multinational corporations which set up offshore brick-and-mortar offices.
This virtual agency triadhot.com is complete in its service offering where, just as one would walk into a fully-fledged servicing agency, one can access the gamut of communication services at the press of a button.
“We are able to provide cutting edge solutions to a client because we can assemble a tailor-made team, bringing in specialists in any field from anywhere in the world for a specific business or communication need. Our online interface is a very user friendly portal that allows one to project, manage and perform tasks efficiently and transparently with built-in communication and updating features.”
Suren Kohombange, Managing Director of Fortunaglobal – the local company responsible for the engineering and backend management of Triadhot.com and its virtual platform – shared his learnings and the ease of operation designed into the technologically advanced programming of the site.
His team of young professionals who have the experience and drive to think out of the box take pride in innovating Sri Lanka’s first virtual agency platform and look forward to extending similar services to other fast growing industries.
Triad has from inception strategically positioned itself as ‘Sri Lanka’s National Agency’ and has steadfastly stood by this conviction to revolutionise the industry. The agency’s living mantra of ‘Sri Lanka Can’ is evident every step of the way in its quest to be the ‘global local’ of the communications industry of Sri Lanka. Launching triadhot.com is yet another bold step, in this direction.
