VisitBritain picks M&C Saatchi for new campaign

Wednesday, 26 January 2011 00:01 - - {{hitsCtrl.values.hits}}

M&C Saatchi has been selected to work on UK national tourism agency VisitBritain’s new ‘You’re Invited’ global marketing campaign.

The agency will provide the full suite of marketing communications services aimed at boosting tourism around the forthcoming Royal Wedding, The Queen’s Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

The agency will work ‘pro bono’ for the five-month period Jan-May 2011, when the campaign is due to be launched to consumers. The theme will be extending a message of welcome and inviting the world to visit Britain in the run up to, during and beyond 2012.

M&C Saatchi is a leading global marketing services business with proven expertise in travel and tourism working for clients across a wide variety of industry sectors.

“Recruiting M&C Saatchi to work on this account underlines the scale of our ambition to produce the best tourism marketing campaign that has ever been mounted by a host nation around an Olympic Games,” said VisitBritain’s marketing director Laurence Bresh.