Yoland triumphs at Fashion Asia

Tuesday, 10 May 2011 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka’s iconic designer Yoland Aluwihare Holm’s exclusive brand Yoland Collection which was among the five Sri Lankan nominees at the Fashion Asia award presentation bagged the prestigious title of ‘Asian top fashionable selling brand of the year’, convincingly beating Asian giants like Korea, Mongolia, Thailand and Singapore.

Fashion Asia, which is setting its sights on being the Oscar in the Asian fashion world is the first cooperation platform created for the Asian fashion industry by the world fashion media association which annually rewards outstanding accomplishments and excellent individuals in the fashion industry. The specialised jury for consisting 160 judges of Fashion Asia consist of TV directors, fashion magazines’ chief editors, fashion industry association chairmen and well known celebrities. The nominees and winners of the 19 categories in Fashion Asia meanwhile represent the power list in the Asian fashion world and included five well known and respected Sri Lankan faces and brands. The five Sri Lankan nominees who represented categories such as Asian top fashion hair stylist of the year, Asian top fashionable tourist attraction of the year, Asian top fashionable selling brand of the year, Asian top fashion model of the year (female category), and Asian top fashionable creative design of the year included personalities and brands such as Johann Peries, Paradise Road The Villa Bentota, Yoland Collection, Nadisha Yapage and Marie Alles Fernando respectively.

The five nominees who represented Sri Lanka were chosen by the National Director of Fashion Asia Rosita Wickramasinghe.

Three of the five nominees which included the Yoland Aluwihare in the Asian top fashionable selling brand of the year, Johann Peries in the Asian top fashion hair stylist of the year and Marie Alles Fernando in the category of Asian top fashionable creative design, who took part at the gala awards presentation held in Dalian, China, opined that the opportunity to participate at a prestigious international ceremony of this calibre was indeed a rewarding experience. They were also of the belief that Fashion Asia was a sound platform that allowed showcase the talents of Sri Lankan individuals who have excelled in their specialised fields of expertise.

Yoland Aluwihare who put Sri Lanka on the map by clinching the award for Asian Top Fashionable selling brand of the Year, with her exclusive Yoland Collection defeating brands like Fusion from Mongolia, Jaspal from Thailand and SuisseLab skincare from Singapore, during the awards ceremony noted that she was surprised at winning this award, which meant another victory for her country. She also noted that she was proud to be Sri Lankan and represent Sri Lanka at an International forum such as this. Yoland didn’t forget to extend her gratitude to Rosita Wickramasinghe for giving her and the other Sri Lankan participants the opportunity to participate at the event which awards leading Asian fashion powers.