EFL 3PL strengthens online presence

Wednesday, 6 November 2019 00:00 - - {{hitsCtrl.values.hits}}

EFL India Chief Commercial Officer Rooso Ramachandran, EFL 3PL Assistant Manager (Business Strategy and Planning) Dilhara Rupasinghe, EFL 3PL Chief Growth Officer Leroy Ebert, EFL Headquarters Chief Digital Officer Irfan Ahmed, EFL Founder and President and Expolanka Holdings Group CEO Hanif Yusoof, EFL Headquarters Group CEO Senthilnathan Shanmugam, EFL 3PL Director Sammy Akbar

Sri Lanka’s top logistics multinational conglomerate EFL launched a website for its third-party logistics (3PL) cluster, complementing its revamped approach towards providing supply chain solutions. EFL 3PL who thrives at being responsive is taking this step towards improving the discoverability of its services via this launch. The website will help connect EFL 3PL’s strong offline representation with its ever-growing digital presence and eventually become a key touchpoint between prospective clients and EFL 3PL. It will also serve as a very useful tool to share success stories and evidence of its supply chain capabilities.

The supply chain solutions provided by EFL 3PL include bonded and non-bonded distribution centres, Freeport and e-Commerce fulfilment centres, project logistics, clearance, transport, consultancy and value-added services for diverse industry verticals such as apparel and textile, pharmaceuticals, FMCG, technology and telcos. With the launch of the dedicated new website, EFL 3PL intends on solidifying its position as a holistic supply chain solutions provider. The focus on digital remains true to EFL 3PL’s ongoing technological advancements; the emphasis on a website for 3PL solutions makes it easier for existing and potential regional clients to find integrated logistics solutions online and read about how the company has delivered innovative supply chain management solutions across diverse industry verticals. “Our focus on a modern and grounded approach to business doesn’t really fit in with the traditional B2B approach of logistics providers,” says EFL Founder and President and Expolanka Holdings PLC Group CEO Hanif Yusoof. “We are reorienting our approach to think about what our customers need. This is how we can help our customers to meet the real market demand- by addressing their customers’ pain points. Different regions have different dominant industry verticals which in turn requires customised supply chain solutions, especially 3PL. As such, a universal website does not help a company portray its customer value proposition according to the region. Therefore, the launch of www.efl3pl.lk is merely just a prelude of greater things to come.”