Maersk enhances customer experience with introduction of instant booking confirmation

Monday, 3 December 2018 00:07 - - {{hitsCtrl.values.hits}}

Maersk is enhancing customer experience with introduction of instant booking confirmation. This is a first of its kind initiative for the shipping industry aimed at facilitating ease of doing business via paperless trade. With the release of instant booking confirmation, Maersk is also introducing online booking via the Maersk App.

Maersk customers can now complete their bookings within seconds compared to previous waiting times of up to two hours.

Eliminating this delay, as the first in the industry, is a top priority for Maersk as the delay triggers uncertainty and extra workloads in managing supply chains for the customers.

Maersk Line (India, Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives) Managing Director Steve Felder said: “It is an industry milestone and I am very happy to announce this new initiative for our customers in the region. This is another example of us leading the way in enhancing customer experience by providing customised solutions to facilitate and enable trade. Instant booking confirmation makes it faster, easier and simpler for our customers to interact with Maersk.”

Maersk Line’s instant booking confirmation lets customers see sailing options with available vessel space, a list of depots with empty containers to choose from and a choice of relevant value adding services. More importantly – they get certainty that a booking will not be cancelled at a later stage. Maersk is also introducing online booking via the Maersk App.

Enabling instant bookings directly from the mobile phone is another functionality that has long been high on Maersk customers’ wish-lists, especially in emerging markets. This new service offering is available in beta for all customers through the online booking modules of the Maersk Line, SeaLand and Safmarine brands. It currently covers dry cargo shipments. Refrigerated cargo, dangerous cargo (IMDG) and inland container yards are expected to be added during 2019.