Oman Air receives Boeing 737 Max aircraft

Monday, 12 February 2018 00:00 - - {{hitsCtrl.values.hits}}

Oman Air last week received its latest addition, the Boeing 737 Max aircraft, the first of an order of 30.

Oman Air Chairman and Minister of Transport and Communications Dr. Ahmed bin Mohammed Al Futaisi said the Boeing 737 MAX was at the forefront of aviation technology and amongst the most efficient planes in the sky today.

“As Oman Air embraces a new business model, destination model, following the latest restructuring process by Oman Aviation Group, the airline will undergo a repositioning program as a point-to-point national carrier. The new model emulates the best practices of countries that have a similar position as that of Oman such as Iceland. Since adopting the destination business model, Iceland Air has increased its number of tourists fivefold since 2010 and delivered profitable growth,” he said. Oman’s key target client base is inbound visitors attracted to Oman as a destination for tourism and business. Hence, this business model levers on a strategic position and strict integration with the tourism sector

Different factors will be taken into account to leverage on this model such as the development of a distinctive leisure-focused network and products, integration with the tourism sector and the development of an international marketing strategy with a brand rooted in local culture. “With the expansion of the Oman Air fleet with the most efficient planes, world-class ground services, excellent marketing and alignment with other leading sectors, we are confident of making Oman Air the first choice of the targeted 39 million passengers by 2030,” the Chairman added.

In 2018 Oman Air will be launching three new destinations - Casablanca (Morocco) in June, Istanbul (Turkey) in July and Moscow (Russia) in October. The three new exciting routes are part of Oman Air’s strategic expansion plan, providing a streamlined global network that offers greater connectivity at its Muscat hub.