CL Synergy goes regional with foray into India

Freight forwarding specialist CL Synergy has announced its regional foray with the opening of its new office in India – CL Synergy India Ltd.

The move is in line with CL Synergy’s objective of becoming a strong regional player by 2015. CL Synergy is a fully fledged Sri Lankan freight forwarding company established in 2004 and has since grown to be group of companies with vertical and horizontal diversifications. The group consists of three other freight forwarding arms, specialising in their own markets – Eagle Logistics Colombo Ltd, ASB Freight Ltd and CLS Consolidators Ltd.

CL Synergy Managing Director Roshan Silva said the objective of setting up in India is twofold.

“Firstly, extend the locally available 3PL service standards to our existing and potential global customers and agents. At present it has been a common phenomenon that global customers and agents demand a regional logistics solution which is Sri Lankan specific. Thus, CL Synergy is already in control of a continuous, sustainable deal flow in and out of India,” he said.

“Secondly, India being in the top 10 economies of the world, having a GDP  growth of more than 8%, has become a very strong and essential component in present global trade. India’s presence in the global trade in the next decade will certainly be phenomenal.  We foresee many opportunities in the Indian market that could be exploited with careful and deliberate specific cautious business strategies,” he added.

CL Synergy envisages in bringing a new dimension to the Indo-Lanka trade lane in the near future.

“Our expansion into the Indian market was a deep thought decision; our goal is to establish the CL Synergy brand in India and in the region. Our local customers and network partners have pledged their support which is a great strength to this venture,” Perera said.

CL Synergy will bring the company’s well established expertise with a broad range of services, strengthening CL Synergy’s presence in the East Asian region with effect from 1st June 2012.

CL Synergy India Director Oswald Anandappa said: “India is a very lucrative market place in the subcontinent, with much importance for the Sri Lankan freight industry and trade as a whole. Being a veteran in the Indian freight forwarding industry, I understand the Indian market movement and with the correct strategies CL synergy will be able to capture a considerable market share in no time.”

“Headquartered in Chennai and with offices spanning Mumbai, New Delhi, Tuticorin, Kolkata and Cochin our plans are to gradually expand our operations covering the business demands of all other cities,” Anandappa added.

CL Synergy Ltd. is a 3PL logistics provider who provides value added services for customer specific requirements, through its “In partnership” concept CL Synergy has integrated itself with customers and has taken over the entire logistics functions of the customer. This has enabled CL Synergy to perform extensive and detailed tasks for them.

Attesting the service standards, CL Synergy was recognised by the National Chamber of Exporters (NCE) in the year 2008 and 2010 by been awarded the Silver and Bronze Award in the Large Company Category for Service Providers to Exporters.

With operations spanning over eight years the company has made its mark in the local freight forwarding arena. The company’s stability and growth are further reiterated by its significant growth in customer base and turnover. At CL Synergy they believe that staff is their greatest asset. While standing by them when ‘the going is tuff’ they cultivate a sense of loyalty and integrity, this is further epitomised in their increase in staff numbers plus retention ratio.

Since its inception, CL Synergy did not want to be the ‘follower’ but rather the ‘trend setter’. This vision has been supported by the very young and dynamic staff who are the torch bearers of this ethos. Having commenced operations with a mere 10 members of staff the operation has grown in leaps and bounds, with staff numbers surpassing two hundred.

Cultivating a culture which is non-discriminatory of race, cast or creed, our payroll compromises of all ethnicities and inculcates values of unity at all levels. Being foresighted during the tougher times has definitely earned its dividend, with investments both on human capital and finances reaping in magnitude.

In Sri Lanka the freight forwarding industry has been growing at a steady pace over the last several years. There is a tremendous amount of effort which can be seen towards the development of the shipping infrastructure in the country. Development in road and rail network, development towards becoming an aviation hub, development towards being a maritime hub in Asia with Colombo, Hambantota and Trincomalee port development activities, proposed  cargo village at Peliyagoda have created a tremendous amount of opportunities in the shipping trade.

CL Synergy is looking at the future objectively and capitalising on the positive growth of the Sri Lankan shipping industry synergising the strengths to develop CL Synergy India into a sort after name in the subcontinent.