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Monday, 27 July 2015 00:00 - - {{hitsCtrl.values.hits}}
DHL Express Hong Kong Global and Multinational Customers Senior Director Emman Kiang (left) accepts the Platinum Award at the Reader’s Digest Trusted Brand Awards ceremony from Reader’s Digest Asia Pacific Group Advertising and Retail Sales Director Sheron White
DHL, the world’s leading logistics company, scooped its seventh consecutive Trusted Brand Award in the ‘Airfreight/Courier Service’ category in Asia at the highly regarded Reader’s Digest Trusted Brands Awards 2015. Beating the competition in five major markets, DHL extended its market-leading positions in Hong Kong, Singapore and Taiwan by winning the Platinum awards – a first for Taiwan which achieved Gold in 2014. DHL Express Malaysia retained its position as market leader with another Gold award; it was joined at the top by DHL Express Philippines, voted Gold by readers for the first time.
In its 17th year, the Reader’s Digest Trusted Brand award is based on a survey comprising approximately 5,000 respondents in seven markets across Asia – Hong Kong, Taiwan, India, Malaysia, Philippines, Singapore and Thailand. DHL has secured top rankings in all markets whose Trusted Brand Awards feature the ‘Airfreight/Courier Service’ category.
DHL Express Asia Pacific CEO Jerry Hsu said, “Every company can have a great year but delivering consistent excellent service year after year is what counts when it comes to gaining the trust of customers and being the reliable partner they need to grow their businesses. Trust is at the heart of our brand and DHL has been building that trust in Asia for over 40 years. To have our achievements independently benchmarked in such a respected program as the Reader’s Digest Trusted Brand Award inspires us to set the benchmark ever higher. I am very proud that we have clearly improved our performance, particularly in Taiwan and the Philippines, in the past year.
“Currently, we are accelerating our investment in new fuel-efficient vehicles to cut CO2emission and enhance operational efficiencies. Keeping our customers’ needs in mind, we continually expand our service offerings and also added capacity between Asia and the US, and intra-Asia. At DHL, we know that to succeed, we must keep customers satisfied, design innovative products and deliver the best service.”
The Reader’s Digest Asia’s Most Trusted Brands surveyed approximately 5,000 readers to score companies based on trustworthiness, credibility, quality, value, and understanding of customer needs, innovation and social responsibility. By beating its closest competitors with significantly higher scores, DHL in Hong Kong, Singapore and Taiwan were conferred the Platinum award. To achieve the Gold standard in Malaysia and Taiwan, DHL must be a clear market leader in its category. To receive the prestigious overall Asia’s Most Trusted Brand Award, it needed to be a leader in three markets. In 2015, DHL has extended this lead from four to five markets.
DHL is at the forefront of innovations, new services and routes that set the standard for the international delivery of time-sensitive shipments in the region and beyond. In 2014, DHL invested in new vehicles with more fuel-efficient engines, including electric and battery-operated ones. Energy efficiencies were also achieved across the region through more efficient ground operations, energy-efficient buildings, better climate control management and new IT infrastructure. These achievements, supported with staff commitment in every country to adopt best practices, offer suggestions and solutions that make the business more sustainable, has helped DHL achieved a 23% improvement in 2014 in its group-wide program to achieve a 30% CO2 efficiency improvement by 2020.
DHL Express serves more than 600,000 customers in over 40 countries and territories in Asia Pacific with around 22,000employees. Its network is served by a comprehensive air network ofapproximately20 dedicated aircrafts operating out of four main regional air hubs and utilising around790 daily domestic and international flights per day. In 2014, DHL enhanced its Asia air network in view of the enormous growth potential in Asia Pacific with the launch of a new intra-Asia flight, connecting the economies of Thailand, Vietnam and Hong Kong.
DHL received the awards in ceremonies held by Reader’ Digest in Singapore on 18 June, Hong Kong on 23 June and Taiwan on 25 June.
Inaugurated in 1999, the annual Reader’s Digest Asia’s Trusted Brands Awards aim to identify brands in Asia that have gained prominence and confidence among consumers. Helmed by the world’s largest-selling magazine and independently conducted by Ipsos, the survey is carried out via written questionnaires and interviews over the telephone, online or in person, with consumers for over 42 categories per country. It is widely regarded as representative of the views of consumers in Asia, providing a credible source of review on the most trusted brands in the region.
