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Malaysia Airlines CEO and Group MD Peter Bellew (left) with Hazem Hussein, Executive Vice President, Airline Group, Amadeus Asia Pacific, Turkey & Eastern Europe
Malaysia Airlines has chosen Amadeus technology to help it transform passenger service operations, develop new revenue streams, and revamp the online shopping experience for travellers.
Under the agreement, Malaysia Airlines will adopt the full Amadeus Altéa Passenger Service System (PSS) to manage and improve all core passenger processes including reservation, inventory and departure control.
With Altéa, Malaysia Airlines will benefit from closer integration with its partner airlines. Availability, fares, customer and booking information will be shared in real-time with other oneworld partners, ultimately delivering a more seamless customer experience for travellers across alliance members.
“We want to make it really easy for our customers to book great value Malaysia Airlines fares worldwide,” said Peter Bellew, Chief Executive Officer and Group Managing Director, Malaysia Airlines Berhad. “Amadeus is a super new system which will provide this simply and quickly, enabling our customers to capture great flights with minimum effort. Amadeus offers a great web booking experience and state of the art mobile applications to suit individual needs so passengers can look forward to a leaner, more agile experience, from booking tickets to pre-purchasing excess baggage, meals and managing loyalty points, all at the click of a button.”
Travel agencies using Amadeus will also benefit from this partnership. When an Amadeus travel agent makes a booking on an Altéa airline, both the travel agent and airline share a single reservation number and the same view of the passenger name record (PNR). Amadeus agents see airline updates to the PNR immediately and vice versa, reducing errors and allowing agents to provide the best service and duty of care to their customers.
Hazem Hussein, Executive Vice President, Airline Group, Amadeus Asia Pacific, Turkey & Eastern Europe, said, “We are very proud to welcome Malaysia Airlines into the growing Amadeus Altéa community, and are excited to play a part in its transformation story. We share a common vision – to put the traveller first – and we’re confident that our technology will help Malaysia Airlines stay at the forefront of change, grow its business, and improve competitiveness in one of the most dynamic regions in the world.”
Amadeus and Malaysia Airlines will now embark on a PSS migration project that will see the airline implement the Amadeus Altéa Suite by 2017.