Place to do great work: CL Synergy’s ethos of ‘people first’ 

In a service industry such as Logistics and Freight Forwarding, the importance of the impact that individuals have, on the final customer experience, is indisputable. This is why CL Synergy has conscientiously nurtured a distinctive and authentic familial culture among its ranks, acknowledging and appreciating the pivotal role of its people as a bedrock for service excellence.

At CLS, a deliberate effort is made to forge a workplace that ignites enthusiasm in individuals as they step into the office each day. The aim is to provide an environment where employees can find solace and a genuine sense of belonging. To this end, the company has introduced adaptable working hours and seating arrangements, incorporating concepts like hot seats, to encourage a relaxed and comfortable working experience. By adopting this approach, the company has effectively transformed the office into a space that employees truly relish being a part of. Consequently, there has been a noticeable surge in staff motivation and the cultivation of a culture that encourages free thinking – a driving force behind the company’s innovative strides.

Irrespective of their position within the organisational hierarchy – be it junior, mid-level, or senior staff – a culture is fostered that urges everyone to transcend their Job description and to introduce innovative solutions. The company’s philosophy is built on the delegation of authority and the empowerment of its workforce. As a result, a climate of support and trust has flourished, enabling team members to explore novel ideas without the fear of failure. This open and empowering atmosphere has led to extended hours of collaboration at the office, with employees engaging in discussions and impromptu corridor conversations that often kindle creative concepts. These exchanges have given rise to an array of ingenious ideas, spanning from new product innovations to enhancements in training methodologies and cost-control measures. In an ever-evolving industry teeming with approximately 400 forwarders, the company prides itself on maintaining an exceptional sense of harmony and amicability with its competitors. Across its 19-year voyage, more than 400 individuals have traversed its thresholds, yet it has managed to sustain commendable relationships with past employees who have ventured into other domains. The current workforce stands at 129, while the broader network encompasses 350 staff from associated group companies, forming a robust and interconnected family.

This camaraderie extends beyond the company’s walls to industry events and gatherings, where ongoing interactions and knowledge-sharing with former colleagues and peers continue to thrive. The support derived from these relationships, especially when staff members are involved in various trade-related institutes, is invaluable.

Without a doubt, the company’s people constitute the very cornerstone of its organisational prowess and achievements. The culture of unity, trust, and innovation that has been diligently nurtured not only fuels the motivation of its staff but also fosters meaningful bonds within the industry and beyond.

To cultivate an office environment that champions innovative thinking and propels creativity, CLS places great emphasis on striking a balance between work and life, along with fostering team cohesion. The company is dedicated to creating a workplace that avoids unnecessary rigidity, providing employees with the backing and empowerment needed to formulate solutions. This approach entails departing from conventional notions of strict office hours, as the company orchestrates a diverse array of activities and events aimed at promoting camaraderie and engagement among its workforce.

Through this harmonious blend of astute labour and recreational pursuits, an environment has been cultivated where employees are motivated, engaged, and spurred to think beyond conventional boundaries. The conviction held is that a favourable equilibrium between work and life is pivotal for both employee contentment and productivity, with this ethos resonating both within and outside the workplace.

CLS’s sales and customer service cadre consists of more than 50 resolute members. A formidable driving force, this team is propelling our expansion blueprints forward. To bolster our overseas office establishments they have strategic intentions to amplify the dimensions of this team. It is worth noting that the existing staff members have been entrusted with the responsibility of overseeing novel stations, a testament to their fervour and unwavering commitment. As CLS embarks upon uncharted territories, their ardour and dedication stand as invaluable assets, guiding our trajectory with precision.