Appeton to nurture and empower Sri Lanka’s next generation of rugby players

Wednesday, 26 June 2024 00:00 - - {{hitsCtrl.values.hits}}

Appeton, a globally renowned nutritional supplements and wellness brand, announced that it has taken strategic steps to nurture and empower Sri Lanka’s next generation of rugby stars. This approach by Appeton Nutrition aims to provide essential nutritional support to young athletes, ensuring they have the strength, endurance, and overall health necessary to excel in the sport.

Recognising nutrition’s critical role in athletic performance, Appeton is committed to being the backbone of Sri Lankan school rugby. By offering targeted nutritional supplements, Appeton Nutrition will help young rugby players enhance their physical development, fostering a spirit of sportsmanship and teamwork essential for success both on and off the field.

As the first step of this initiative, Appeton Nutrition announced that the brand will collaborate with rugby teams from several leading schools in the country to foster a robust foundation for young athletes at these schools. Accordingly, Appeton Nutrition will collaborate as the Nutritional Partner for Wesley College Colombo, Kingswood College Kandy and Isipathana College Colombo Under 10 rugby teams, with an aim to develop Sri Lanka’s school rugby from a very young age. Accordingly, they will sponsor both the Isipathana Under 10 rugby jersey and the first XV bag.

Appeton Nutrition has a comprehensive range of products designed to meet the unique needs of growing athletes. These products will be provided to these schools, underscoring Appeton’s dedication to supporting young players’ physical and mental well-being and enabling them to reach their full potential.

“We are thrilled to empower Sri Lanka’s next generation of rugby players,” said Hemas Pharmaceuticals Ltd. Head of Consumer Healthcare Business Rimaz Rizwie. Appeton is their key brand. “At Appeton, we believe in the power of nutrition to transform lives. By providing our high-quality supplements to these young ruggerites, we enhance their field performance and contribute to their overall health and development. We are committed to nurturing the talents of these young rugby players, ensuring they have the resources they need to become the stars of

tomorrow.”

Beyond physical development, this partnership emphasises the importance of sportsmanship and teamwork. Appeton Nutrition aims to create a supportive environment where young athletes can thrive. By promoting these core values, the company intends to inspire a new generation of rugby players who excel and embody the principles of integrity, respect, and camaraderie.

For the past three decades, Appeton has been a trusted presence in Sri Lanka and is committed to improving the health and well-being of the nation’s youth. Over the years, Appeton Nutrition has become synonymous with nutritional excellence, providing a range of supplements that cater to the diverse needs of growing individuals.

Its unwavering dedication to quality and innovation has made it a reliable partner for parents and healthcare professionals, ensuring that Sri Lankan youth receive the essential nutrients they need for optimal growth and development. Through consistent support and proven results, Appeton Nutrition has established itself as a cornerstone in the journey towards a healthier and more active generation.