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Australian rugby has also struggled with a lack of sustained success on the field to drive interest
SYDNEY (Reuters): Two years after financial turmoil forced serious consideration of a return to amateurism, Australian rugby will be looking to the World Rugby Council to deliver a watershed moment for the game Down Under on Thursday.
At a meeting in Dublin, the council will decide the host countries of five World Cups with Australia identified as the “preferred candidate” for the 2027 men’s edition as well as the women’s showpiece two years later.
The financial windfall from the former would go a long way to fixing the financial problems at Rugby Australia (RA), which lost AUD 27.1 million ($ 18.86 million) in 2020 at the height of the COVID-19 pandemic, and another AUD 4.5 million last year. With the added bonus of a lucrative visit from the British and Irish Lions in 2025, RA will be presented with a golden opportunity to try to fix some of the issues that have plagued the game for the best part of a decade.
One of those is getting the best and most talented young players to choose the 15-man game over the far more popular codes locally, rugby league and Australian Rules football.
Australia captain Michael Hooper, while conceding that the 2027 World Cup would be beyond him personally, suggested the promise of big global events on home soil, including the 2032 Olympic Sevens in Brisbane, would be quite a lure.