Thursday Nov 14, 2024
Thursday Nov 14, 2024
Friday, 15 October 2021 00:00 - - {{hitsCtrl.values.hits}}
Dialog Axiata Group Chief Marketing Officer Amali Nanayakkara hands over the first CD of the ‘Ape Kollo’ song to SLC VP Dr. Jayantha Dharmadasa. Also in picture are the artists and Dialog brand ambassadors who performed the ‘Ape Kollo’ song. From left: Madhuvy, Sanka Dineth, Sanuka, Sajitha, Santhush, SLC Head of Marketing Upul Nawaratne Bandara, Dialog Axiata Group Marketing Senior General Manager – Brand and Media Harsha Samaranayake, Bathiya, Umaria, Senali and guest performer Roy
The national cricket team’s sponsor and Sri Lanka’s premier connectivity provider Dialog Axiata PLC, together with Sri Lanka Cricket (SLC), recently released ‘Ape Kollo’ – the T20 World Cup song in support of the team on their T20 World Cup campaign which will commence on 18 October in the United Arab Emirates (UAE).
The song will be sung by a stellar line-up of artists and Dialog brand ambassadors, including Bathiya and Santhush, Umaria, Yohani, Sanka Dineth, Sajitha, Sanuka, Madhuvy, and guest performer – Roy Jackson. With lyrics written by Triad, the Sri Lanka Cricket T20 World Cup song is an initiative powered by Dialog Axiata connecting the wishes of every Sri Lankan.
Sri Lanka will commence its T20 World Cup campaign against Namibia on 18 October, then will play Ireland on 20 October and the Netherlands on 22 October in the qualifying stage of the World Cup. The grand finale will be played on 14 November in Dubai – UAE.
SLC Vice President Dr. Jayantha Dharmadasa said: “I would like to thank Dialog Axiata for materialising the T20 World Cup song into existence. This tribute will be an immense morale boost for players and fans alike. The team over the past few months have been playing tournaments and trial games which have been instrumental in selecting the best combination for the T20 World Cup in UAE.”
“As the Official National Team Sponsor of Sri Lanka Cricket, Dialog is pleased to partner with Sri Lanka Cricket to share the well-wishes of every Sri Lankan with the national team on the eve of the T20 World Cup. I wish the national team the very best,” Dialog Axiata Group Chief Marketing Officer Amali Nanayakkara said.
With a commitment to empowering the homegrown talent of sportsmen and sportswomen at a national and international level, Dialog Axiata will continue its decade-old partnership as the ‘Official National Team Sponsor of Sri Lanka Cricket’ till 2023.
The Sri Lanka Cricket Team holds the distinction of winning the ICC World Cup in 1996, and the ICC T20 World Cup in 2014, whilst also having the honour of being titled the joint winners of the ICC Champions Trophy in 2002 and five-time Asia Cup Champs in 1986, 1997, 2004, 2008 and 2014 respectively.
Dialog Axiata is proud to sponsor Sri Lanka national cricket, rugby, volleyball and netball teams. The company also has a close association with the President’s Gold Cup Volleyball, National junior and senior netball tournaments, club rugby, premier football, schools’ cricket, junior volleyball and Paralympic sports – whilst also powering the Army Para Games, National Para Games and the Sri Lankan contingent to the Olympic and World Paralympic Games.
