Fairfirst Insurance broadens support for local sporting community

Although a considerably new entrant into the mercantile sporting community Fairfirst have already made their presence felt. The reigning champions of the Mercantile Basketball Tournament Men’s “A” Division, Fairfirst also partook, for the very first time, in this year’s Mercantile Netball Tournament “C” Division and came in as the Runners Up. During last year’s Mercantile Rugby 7’s, Fairfirst yet again came in as Runners Up in the Shield Category, despite that being the team’s very first rugby encounter. 

Similarly, Fairfirst is a passionate advocate of Sri Lanka’s sporting fraternity. This is not the first endorsement the company has extended. Last year Fairfirst extended their support to the Sri Lankan basketball team that attended the FIBA 3x3 World Championships that was held in France. They also sponsored the FIBA 3x3 Basketball Nations League 2017 that was hosted in Sri Lanka. 

On 17 May at a media conference held at the MCA, Fairfirst Insurance officially secured sponsorship of the Mercantile Cricket Association “F” Division 25 – Over League Tournament 2018. 

28 teams pooled into four groups will battle it out for the Fairfirst Trophy. The initial phase of the tournament which is already underway will conclude on 17 June. This will be followed by the elimination stage of the top 16 teams from the league and the grand finale happening on 14 July at the MCA Grounds. 

Speaking on this new partnership was Head of Marketing and Digital Solutions Sasith Bambaradeniya, “We have always been a passionate supporter of local talent. This tournament is another opportunity for us to fuel and recognise sportsmanship within the local and corporate community.”

The company’s most recent campaign themed Give It a Try is a specimen of the brand’s aspirant and youthful identity. The rather witty campaign portrays some of the brightest and most venerated players of the National Cricket Team including Angelo Mathews, Chaminda Vaas, Kusal Perera, Nuwan Kulasekara, Dilruwan Perera and Sadheera Samarawickrama. 

“This is an exciting proposition for us. We are very happy to be nurturing young talent and influencing them to grow their capabilities,” stated Fairfirst Insurance Ltd. Managing Director and CEO Dr. Sanjeev Jha. 

Among the top General Insurance companies of Sri Lanka, today Fairfirst serves individuals, businesses and institutions across this beautiful island through a versatile workforce spread across a comprehensive branch network, affinity partners and leading brokers in the market.