FriMi and Mastercard collaborate to deliver Cricket World Cup VIP experience

From left: Mastercard Sri Lanka Director Mahesha Amarasuriya, Mastercard Country Manager, Sri Lanka and the Maldives Sandun Hapugoda, Mastercard Chief Operating Officer Vikas Varma, Promotion Winner Sangeeth Karunaratne, NTB Senior Vice President – Digital Banking and Acquisitions Randil Boteju, FriMi Senior Manager Malishini Punchihewa, and Manager – Cards Business Acquisition Chameera Bandara

FriMi, Sri Lanka’s pioneering fully-fledged digital banking experience powered by Nations Trust Bank, joined forces with Mastercard to create an extraordinary cricket experience for fans during the Cricket World Cup. 

The winning FriMians, received exclusive Cricket World Cup VIP Mastercard Experience Box tickets, in addition to an exclusive match day experience for Sri Lankan matches that took place from 7 October to 9 November. These fortunate winners were selected through engaging promotions done via FriMi marketing channels.

Simultaneously, a grand promotion was conducted providing participants a chance to win tickets to the Cricket World Cup and air tickets for the Sri Lanka vs. New Zealand match on 9 November. To qualify, FriMians needed to make transactions worth Rs. 10,000 or more using the FriMi physical or virtual Mastercard debit card, which automatically entered them into the draw. This initiative not only added to the excitement of the tournament but also highlighted the remarkable outcomes that result from strong partnerships and unwavering commitment to customer satisfaction.

NTB Senior Vice President - Digital Banking and Acquisitions, Randil Boteju said: “At FriMi, we are dedicated to creating effortless and unforgettable experiences for our customers. Our partnership with Mastercard is an embodiment of our mission to deliver convenience and value to our customers. We are delighted to provide our FriMians the chance to live effortlessly during the Cricket World Cup.”

Mastercard Country Manager, Sri Lanka and the Maldives, Sandun Hapugoda said: “Mastercard has always believed in leveraging the power of collaboration to provide unique and priceless experiences to its partners, customers, and cardholders. Since cricket is a big passion point for people around the world, the company’s association with FriMi would ensure that fans get to experience many memorable moments during the ICC Men’s Cricket World Cup 2023”.