Honor named Lead Arm Sponsor for Sri Lanka Cricket’s tour of England

Friday, 30 August 2024 00:02 - - {{hitsCtrl.values.hits}}

Honor by Singer Sri Lanka proudly announced its appointment as the official Lead Arm Sponsor for the Sri Lanka men’s cricket team during their tour of England.

Since entering the Sri Lankan market in April 2023, Honor, a leading global smartphone provider, has established itself as a dedicated partner of Sri Lanka Cricket, consistently sponsoring both the men’s and women’s national teams.

The brand has been steadfast in its support of the nation’s cricketing ambitions, sponsoring key matches against India, Pakistan, Afghanistan, Ireland, and Zimbabwe over the past months, and its commitment continues with its role in the England tour.

“We are thrilled to be named the Lead Arm Sponsor for Sri Lanka Cricket as the team embarks on their tour of England this year,” said Singer Sri Lanka PLC Group CEO Mahesh Wijewardene. “Singer has a longstanding history with Sri Lanka Cricket and this partnership upholds this proud tradition. We firmly believe in the power of sports to inspire and unite. This collaboration represents our commitment to supporting and advancing our nation on the global stage. We wish the team every success in their upcoming tour.”

Expressing his thoughts, Singer Sri Lanka Marketing Director Janmesh Antony said: “We are incredibly proud to see Honor take on the role of Lead Arm Sponsor for Sri Lanka Cricket during this tour of England. As a brand that resonates with the aspirations and spirit of the Sri Lankan people, this partnership reflects our unwavering commitment to the growth and success of Sri Lanka Cricket.”

As the Lankan Lions take on the Englishmen this August and September, Honor’s backing not only celebrates every triumph, but also provides steadfast support through challenges, embodying a mutual commitment to excellence from both Honor and Singer.