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Thursday Nov 14, 2024
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Ideal First Choice Gulf Lubricants Head of Business Sanjeewa Kasthuriratne presents trophy to Ashan Silver Winner of Super Car category and famous motor racing champion
Kicking-off the first racing event in the new year, the Gajaba Supercross 2022 held recently was exclusively sponsored and powered by Gulf Oil Lubricants, distributed in Sri Lanka by Ideal First Choice Ltd., a fully owned subsidiary of the Ideal Group.
Gulf Oil Lubricants is Ideal First Choice’s latest venture and part of its vision to continue to provide a world-class service experience to the motor vehicle industry.
Since the lubricant range was launched to the country, showcasing support for sports, Gulf Lubricants has come forward to exclusively sponsor the country's leading motor racing event, the Gajaba Supercross 2022, the first racing car event for the year.
The Gajaba Supercross 2022, was held with much enthusiasm from 5-6 February at the Gajaba Regiment Racecourse Track in Saliyapura, Anuradhapura, after a hiatus of nearly two-years due to the COVID-19 outbreak.
Both car and motorcycle races were conducted under several categories according to engine capacities with over 90 drivers and 80 riders participating in this national level event.
Based on a strategic partnership, Gulf Oil Lubricants India appointed Ideal First Choice as the national distributor for world-renowned Gulf Oil Lubricants in November 2021.
Since its introduction to the Sri Lanka market, Gulf Oil, a unique brand and well-established player in the global lubricant industry with a strong presence in over 100 countries, has flourished locally and achieved great marketing success. Gulf Lubricants is a Dubai-based lubricant business that is now a recognised lubricant brand in countries worldwide. Gulf Lubricants manufactures and distributes lubricants for all automobiles, heavy vehicles, motorcycles and supplies factories their requirements.
Gulf Lubricants is an eco-friendly lubricant brand that reduces air pollution.
Gulf Lubricants India operates Gulf Lubricants, which is very popular throughout Asia. Gulf Lubricants India is a business arm of the Hinduja Group, one of the top ten companies in India. Gulf Lubricants is a well-recognised lubricant brand, especially in the SAARC region, including Pakistan, Bangladesh and Nepal.
Strengthening its association with sport, Gulf Lubricants sponsors Manchester United, one of the world's leading football teams and has a strategic partnership with McLaren Racing, a world-renowned car team.
Additionally, sharing its passion for sports, Mahendra Singh Dhoni, a world-renowned cricketer, is the brand’s ambassador and the company takes pride in sponsoring the Chennai Super Team, part of the Indian Premier League franchise.
The strategic partnership with the Gulf Lubricants brand is the latest addition to Ideal First Choice’s expansion of its global brands offerings and continued commitment to provide a world-class service experience.
Together with Ideal Choice, Gulf Lubricants aims to sponsor racing events in the future as well.
