Friday Nov 15, 2024
Friday Nov 15, 2024
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Official handover of the game day and training kits to SLA. Also featured in the picture is national level athletics 200 m champion Medhani Jayamanna
MAS Bodyline Ltd., a subsidiary of MAS Holdings, will be the Official Clothing Partner for the Sri Lanka Athletics (SLA) from 2022 till the Paris Olympics in 2024. At an event held yesterday, Bodyline CEO Dinesh de Silva officially handed over the athletic kits designed by MAS to SLA President Maj. Gen. Palitha Fernando.
MAS is South Asia’s largest apparel manufacturer, designing and developing high-quality products for international sportswear brands. Through this partnership, MAS will provide Sri Lankan athletes with kits designed using the latest in apparel technology, to support their training and performance at international events leading up to the Paris Olympics in 2024. A contingent of 20 athletes who toured India in June this year was the first group to receive game day and training kits designed by MAS.
“The talent we see in our young Sri Lankan athletes is truly inspiring. But it is not an easy journey for them. Our athletes face many difficulties outside their training and put in a lot of hard work to be here.” said Maj. Gen. Palitha Fernando.
“When underprivileged and talented athletes come from rural areas of this country to reach the doorstep of the international arena, this support is a great strength for them. On behalf of every athletics enthusiast in Sri Lanka, I appreciate this huge step taken by MAS Holdings. This will support Sri Lankan athletes who are going to the international level to make our motherland proud.” he stated.
“We at MAS are changemakers,” said Bodyline Director – Marketing and Business Development Dilshan Mohamed. “And this time we wanted to make a change for Sri Lankan athletics by helping them elevate their game through performance wear that uses a very light breathable fabric, with moisture wicking capabilities and a soft feel for augmented comfort,” he stated.
“Not only are we excited about providing game day and training kits to our teams, but as the official clothing partner for SLA, we are excited to work with our national athletes in product co-creation, carrying out studies that contribute to enhancing and innovating better, more superior products,” said Dinesh de Silva.
The agreement between MAS and SLA was signed by Sri Lanka Athletics President Maj. Gen. Palitha Fernando and Bodyline Trading CEO Dinesh de Silva.
