MAS Holdings official clothing partner of National Paralympic

Friday, 23 August 2024 00:08 -     - {{hitsCtrl.values.hits}}

Group picture with the athletes

MAS Holdings CEO Suren Fernando, handing over the ceremonial kit to NPC President, Lt. Col. Deepal Herath and Captain of the 2024 Sri Lankan Paralympic contingent, Samitha Dulan

MAS Active CEO Muditha Ferdinando handing over the game day track kit to Deputy Head of French Embassy and Acting Ambassador to Sri Lanka Marie-Noëlle Duris

 

MAS Holdings Chief Innovation Officer Ranil Vitarana and Linea Aqua CEO Ashiq Lafir handing over game day swim kit to National Paralympic Committee of Sri Lanka Vice President Priyantha Pieris and National Paralympic Committee former President, Head of Branding, Head of Athletics for Paris 2024 Maj. Gen. Rajeeva Wickramasinghe

 

 


MAS Holdings was announced as the official clothing partner of the National Paralympic Committee of Sri Lanka (NPC) during the official unveiling and handover event recently.

As part of this partnership, MAS will provide the ceremonial kit for all Sri Lankan para-athletes, along with the track, swim, and wheelchair tennis kits for the athletes competing in the Paralympic Games 2024.

Recognising the unique challenges faced by persons with disabilities, MAS first ventured into the Adaptive Apparel space in 2019 conducting research and development of innovative products that enable independent dressing. MAS first partnered with the NPC in 2021, providing the athletes with lifestyle clothing and performance wear for training, selection trials and competitions locally and globally.

MAS Holdings CEO Suren Fernando said: “We are thrilled to support Sri Lankan para-athletes at the global stage, as we have done over the years. Their performance has brought pride to Sri Lanka, and we hope through this continued commitment, we enable them to perform at their best in the upcoming games.” 

NPC President and Chef-de-Mission of Sri Lanka’s Paris 2024 Paralympics contingent Lt. Col. Deepal Herath said: “This collaboration with MAS Holdings means a great deal for us, as it ensures our athletes have the highest quality attire for their competitions, on par with global competitors. This partnership goes a long way in empowering our athletes.”

The clothing incorporates special functional features for comfort and better performance. The ceremonial kit includes a hooded jacket that enables targeted ventilation and breathability, along with an adjustable drawcord and magnetic zipper. The versatile track bottoms can convert to shorts, and the polo shirt includes a zipper with an extended puller loop for convenience.

Customised swimwear is made to fit unique athlete proportions, and the wheelchair tennis shorts are designed with high-stretch fabric, sensory-friendly waistbands, and easy-to-use fasteners for ease of performance.

The design of the 2024 Paralympics track kit is inspired by Sri Lanka’s rich wildlife. Along with Sri Lanka’s emblematic Lion, the print designs reflect a combination of patterns extracted from Sri Lanka’s endemic animals such as the Sri Lankan leopard, Sri Lankan jungle fowl and lionfish. The paralympic t-shirt features a bold lion print and the national flag.

MAS Holdings employs over 450 persons with disabilities, highlighting the company’s dedication to fostering inclusivity and equal opportunities in the workplace. The partnership between MAS Holdings and the National Paralympic Committee of Sri Lanka through MAS’ dedicated accessible clothing brand label, exemplifies this continued commitment to the wider community.

 

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